Kenny Rogers Roasters has secured three prestigious Anvil Awards at the 59th Annual Anvil Awards, a testament to their innovative marketing strategies and impactful public relations efforts. Hosted by the Public Relations Society of the Philippines (PRSP), the Anvil Awards celebrate excellence in public relations and are recognized as a hallmark of industry distinction.
Kenny Rogers Roasters was honored with two awards in the PR Programs category and one in the PR Tools category, reflecting their dedication to delivering creative and memorable customer experiences.
In the PR Programs (Cause-related/Public Awareness/Advocacy) category, the “Mango Habanero Farmvocacy” campaign earned a Silver Anvil Award. This campaign highlighted the brand’s ongoing commitment to supporting local farmers and demonstrated the success of their Farmvocacy initiative for the second consecutive year.
The “Truffle Collection Influencer Seeding Campaign” also received a Silver Anvil in the same category. Titled “Influencing Palates: Kenny Rogers Roasters Introduces Truffle Exclusive Influencer Seeding Initiatives,” this campaign involved strategic partnerships with micro-influencers to promote the Truffle Collection and Valentine’s Day offerings. The campaign’s authenticity and engagement contributed to a notable increase in sales and resonated deeply with consumers.
In the PR Tools (Special Events) category, the brand won another Silver Anvil for the groundbreaking Kenny Rogers 3D Billboard Launch. This innovative marketing tool, the largest 3D billboard on EDSA by any restaurant chain, showcased the brand’s signature roasted chicken, tender ribs, and side dishes in a spectacular display on Metro Manila’s busiest highway.
“It’s truly an honor to receive these awards, which reflect the hard work and dedication of our team. We are committed to continuous innovation and growth to keep Kenny Rogers Roasters an exciting and relevant brand for our customers,” said Lorent Adrias, Marketing Director at Kenny Rogers Roasters.
These accolades from the esteemed Anvil Awards reinforce the brand’s commitment to exceptional dining experiences, quality, flavor, and service.
Sources: When In Manila
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