On July 16, 2024, BBQ proudly announced the opening of its inaugural franchise store in Vietnam. Located in Ocean Park, a newly developed urban area in eastern Hanoi, BBQ Ocean Park marks a significant milestone in the brand’s expansion into Southeast Asia.

The new store, which specializes in delivery and takeout services, spans 40 square meters and is strategically situated on a key road connecting Hanoi to Hai Phong, Vietnam’s largest port city, and the renowned tourist destination of Ha Long Bay. This prime location is expected to drive substantial traffic and bolster the brand’s presence in the region.

BBQ’s entry into the Vietnamese market with BBQ Ocean Park follows the successful launch of its company-operated BBQ Gardenia store earlier this year. The Ocean Park location is nestled in Korea Town, an area known for its rich Korean cultural experiences and upscale residential complexes. This vibrant setting offers BBQ a fertile ground for growth and brand visibility.

The expansion into Vietnam is part of BBQ’s broader strategy to tap into the fast-growing food delivery market in Southeast Asia. With the increasing demand for convenient and high-quality dining options, BBQ aims to leverage its reputation for exceptional Korean fried chicken to capture a significant share of the local market.

BBQ Ocean Park is designed to cater to the modern consumer’s needs, providing a streamlined experience focused on efficiency and convenience. The store’s opening is anticipated to set the stage for further expansion across Vietnam, with additional franchise locations planned as the brand continues to build its presence in the region.

The brand’s foray into Vietnam underscores BBQ’s commitment to international growth and its adaptability to diverse market needs. As the first Korean fried chicken franchise to establish a presence in this dynamic market, BBQ is well-positioned to become a favorite among Vietnamese consumers and contribute to the growing popularity of Korean cuisine in Southeast Asia.