Leica Thailand distributor A-List Private has opened a lifestyle cafe for the Leica community – Cafe Leitz by Pacamara.

The cafe, opened in partnership with Thai coffee brand Pacamara, is located in a 214sqm space on EmQuartier’s mezzanine level. Modelled on a similar cafe in London it is just the camera brand’s second such cafe in the world.

The central Bangkok venue is a meeting place for Leica Thailand enthusiasts to share knowledge, techniques and experiences. Leica specialists are on hand to discuss and reveal on how to use some of the cameras’ more advanced functions professionally and options that the Leica cameras possess.

The cafe was designed in a modern style featuring relaxed colours like black, white, gray and brown, sure to be familiar with any Leica user.

A-List MD Danai Sorakraikitikul said there will be experiential activities for customers, such as the opportunity to try out Leica cameras. It will also host workshops and serve as a gallery for photography exhibitions by upcoming photographers from the Leica Akademie.

“Visitors will see, smell, taste, hear and feel the Leica experience,” he said.

Inside Retail Asia