Little Caesars leverages worldwide growth momentum for ambitious expansion plans in 2022

Little Caesars store, Barcelona, Spain

Leading global pizza chain continues to experience widespread growth and plans to open new stores across the U.S. and in Brazil, France, Malaysia, Netherlands, Philippines and United Arab Emirates.

Little Caesars, the global, family-owned pizza chain with locations in 27 countries and territories, is riding considerable growth momentum from 2021 into what is shaping up to be a year marked by even more worldwide growth in 2022.

“Little Caesars has ambitious plans to continue expanding globally and is actively seeking franchisees interested in joining our world-renowned brand,” said Jeremy Vitaro, Little Caesars Chief Development Officer. “In the U.S., we’ve developed tailored incentives to assist franchisees in lowering startup costs and further penetrating markets, like the Northeast. From an international standpoint, we just opened our first restaurants in Russia and are in the process of opening several other new markets this year, including Ecuador and the United Kingdom.”

In the coming year, the brand intends to continue its domestic growth by adding more multi-unit and single-unit franchisees, offering special incentives for military veterans and first responders. With these targets in mind, Little Caesars is pursuing franchise candidates who strongly align with the brand’s values and eligibility requirements in the following key markets:

  • New England
  • New York City
  • Minneapolis
  • Denver
  • Pacific Northwest

Little Caesars has grown its international presence over the past few years in Latin America, Europe, the Middle East, Canada, the Caribbean and Asia Pacific, most recently opening restaurants in Russia, Colombia, Spain and Barbados. The brand is currently seeking multi-unit developers in:

  • Brazil
  • France
  • Malaysia
  • Netherlands
  • Philippines
  • United Arab Emirates

To fuel the brand’s future growth, Little Caesars expanded its development team. Vitaro joined Little Caesars as Chief Development Officer in April 2021, bringing decades of franchise development experience. Over the past year and a half, Little Caesars also hired Craig Sherwood as Vice President of U.S. Development, Marc DaSilva as Vice President of International Development and Basil Kazepis as Vice President of Real Estate and Construction.

In addition to an enhanced development team, Little Caesars is relying on its convenience-driven business model and advanced digital technology to offer increased support to Little Caesars franchise owners worldwide.

“The Little Caesars business model resonates with potential franchisees now more than ever following the popularity of our convenience-driven system throughout the pandemic,” said Vitaro. “We saw a significant increase in Pizza Portal® pickup and delivery usage during 2020 and 2021, and those ordering options remain a top choice for our customers today.”

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Frequently Asked Questions (FAQS) About Pizza Franchises

Pizza is a very good business. Consider these 3 advantages to owning a pizza business: 1. Consumer demand: 13% of Americans over age 2 eat pizza on any given day. It’s popular all over. It is most popular in the Northeast and Midwest, according to PMQ Magazine. 3 We eat 3 billion pies per year. 2. Profitability: Ingredient costs are relatively low compared to the price charged, ensuring profitability. 3. Growing industry: The pizza industry is $47 billion a year, and franchises constitute $36.4 billion of that, according to research firm IBISWorld.  It is forecast to continue growing over the next five years. Pizza has become a food staple — whether deep dish, thin crust, unusual toppings or more. Among food franchises it is one of the most popular categories. You get the benefits of the franchise system and branding, together with sound business fundamentals and help choosing locations.
Accordion Sample DesThe amount you make with franchise pizza depends on the type of pizza business you operate. For example, the average Dominoes owner might expect to make between $107,000 to $116,000 per year, according to Glassdoor. However, a Papa John’s franchise owner might make about $142,000 before taxes, says Franchise.com. First, of course, you need to subtract out costs related to food, labor, marketing, supplies, royalty fees and real estate associated with these franchises.cription
Yes, a pizza franchise can be profitable. For example, the top 75 percent of Marco’s Pizza restaurants made between $543,093 and $1,736,679 in net royalty sales in 2019. The average store spent about 31 percent on food and supplies and 25 percent on labor. The exact amount each store makes depends on the size, market, and expenses.
Opening a pizza franchise can cost anywhere from $25,000 to over $1 million, depending on locations of your franchise business and other factors. Most fall somewhere between $200,000 and $600,000. Those that just offer a mobile component or pickup and delivery service tend to be cheaper. Large, dine-in restaurant locations with extensive menus fall on the more expensive end of the spectrum. 

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