Little Caesars® Pizza Identifies Germany as Key Market for International Expansion

After years of growth internationally, the iconic pizza brand is continuing to set its sights on breaking into new countries through its franchise business model.

Little Caesars® Pizza, the fan-favorite pizza brand with a 60-year legacy, has its sights set on significant growth this year. With a presence in 27 countries and territories already established, including locations Spain, Singapore, Mexico, Barbados, Canada and more, the brand is looking to expand to new markets. One of those key target development markets is Germany.

Why Germany is Perfect for Little Caesars Pizza

The QSR segment in Germany accounts for nearly 60% of the country’s entire restaurant industry, according to Research and Markets. This gives prospective Little Caesars franchisees the ability to tap into this demand in a well-established segment of the restaurant industry and bring a beloved pizza brand to a new region with wide-open availability and market exclusivity.

“The Little Caesars Pizza team works hard to identify markets in which our business model is positioned, and the pizza segment is poised to thrive in Germany,” said Marc DaSilva, the brand’s vice president of international development. “Although we are one of the largest pizza brands in the world, there are also still many international markets available for franchise development, and Germany is a prime example. Now, savvy entrepreneurs have the opportunity to introduce our concept to a whole new audience of pizza lovers.”

Little Caesars Pizza is looking for qualified, multi-unit franchise prospects to help bring the brand to several available territories primed for growth in Germany.

Little Caesars Pizza’s Continued Expansion

With a well-established international presence, the Little Caesars team has refined the process of introducing the concept to a new country. 

“Regardless of where we operate, Little Caesars Pizza works hard to guide our franchisees to develop the infrastructure needed to appeal to the market’s specific consumer profile. Franchisees in Germany will have the opportunity to leverage in-depth market research to tweak the menu for regional tastes, develop attractive limited time offers and even adapt the business model to better suit the country. In addition, our team works with franchisees on marketing campaigns and offers other support when needed.”

Beyond Germany, the brand has identified Bolivia, Vietnam, Indonesia, the United Arab Emirates, the Netherlands, Spain and the Philippines as other markets ripe for expansion.

Why Little Caesars Pizza is Well-Positioned for the Future

With more consumers turning to affordable and convenient food options, Little Caesars Pizza has proven to be well-positioned for the future by providing value, quality and convenience to markets around the world.

“We have a brand that is humorous, family-friendly and very well-known around the world,” said DaSilva. “Many of the differentiators that our brand is known for have become more important than ever to consumers. Now, looking ahead, we will continue to innovate to keep up with the changing consumer behavior.”

The brand’s award-winning Pizza Portal™ technology, which is currently available in the U.S. and Canada and will soon be rolled out in other international markets, offers a completely contactless transaction in which customers pick up their food from a heated compartment in the lobby after scanning a QR code on their phones. This tech-forward offering has become even more relevant as the demand for off-premise dining grows.

With a model primed for the future, and a strong culture of franchisee support, the time has never been better to franchise with Little Caesars Pizza and bring an iconic pizza brand to available international markets.

To acquire Little Caesars Pizza franchise inquiry, please CONTACT US at info@vffranchiseconsulting.com.

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Frequently Asked Questions (FAQS) About Pizza Franchises

Pizza is a very good business. Consider these 3 advantages to owning a pizza business: 1. Consumer demand: 13% of Americans over age 2 eat pizza on any given day. It’s popular all over. It is most popular in the Northeast and Midwest, according to PMQ Magazine. 3 We eat 3 billion pies per year. 2. Profitability: Ingredient costs are relatively low compared to the price charged, ensuring profitability. 3. Growing industry: The pizza industry is $47 billion a year, and franchises constitute $36.4 billion of that, according to research firm IBISWorld.  It is forecast to continue growing over the next five years. Pizza has become a food staple — whether deep dish, thin crust, unusual toppings or more. Among food franchises it is one of the most popular categories. You get the benefits of the franchise system and branding, together with sound business fundamentals and help choosing locations.
Accordion Sample DesThe amount you make with franchise pizza depends on the type of pizza business you operate. For example, the average Dominoes owner might expect to make between $107,000 to $116,000 per year, according to Glassdoor. However, a Papa John’s franchise owner might make about $142,000 before taxes, says Franchise.com. First, of course, you need to subtract out costs related to food, labor, marketing, supplies, royalty fees and real estate associated with these franchises.cription
Yes, a pizza franchise can be profitable. For example, the top 75 percent of Marco’s Pizza restaurants made between $543,093 and $1,736,679 in net royalty sales in 2019. The average store spent about 31 percent on food and supplies and 25 percent on labor. The exact amount each store makes depends on the size, market, and expenses.
Opening a pizza franchise can cost anywhere from $25,000 to over $1 million, depending on locations of your franchise business and other factors. Most fall somewhere between $200,000 and $600,000. Those that just offer a mobile component or pickup and delivery service tend to be cheaper. Large, dine-in restaurant locations with extensive menus fall on the more expensive end of the spectrum. 

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