Korean conglomerate Lotte is launching its fast-food chain Lotteria in Mongolia.

The brand’s restaurant franchise unit, Lotte GRS, will open its first location in the capital city of Ulaanbaatar and increase outlets to 10 over the next four years. The move follows an agreement with Mongolian restaurant and theatre operator Eugenetek Mongolia, which has signed on as master franchisor.

A spokesperson for Lotte GRS said the flagship store’s prime location within the city’s commercial district, together with Mongolia’s young population and local enthusiasm for Korean culture, should contribute to the success of the new restaurant.

Lotte GRS has previously expanded into China, Vietnam, Indonesia, Myanmar and Cambodia with its Lotteria chain as well as its Angel-in-us cafe franchise.

Source: Inside Retail Asia