What does VF Franchise Consulting do?

VF Franchise Consulting helps international franchise brands expand into Asia and MENA by identifying master franchise partners, structuring franchise agreements, and providing on-the-ground market expertise. We also help investors in Asia find and evaluate the right international franchise opportunity for their market.

Which countries does VF Franchise Consulting operate in?

We work across 20+ markets including Vietnam, Thailand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, South Korea, Japan, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

How do I expand my franchise brand into Southeast Asia?

The most effective path is to appoint a master franchisee or area developer in each target market. VF Franchise Consulting manages the entire process — from market feasibility and partner identification to deal structuring and franchisee onboarding — through our Franchise Fast Track service.

What is a master franchise and how does it work?

A master franchise grants a local investor the rights to sub-franchise a brand within a defined territory. The master franchisee recruits and supports individual unit operators. This model is the most common structure for international brand expansion in Asia.

How long has VF Franchise Consulting been operating?

VF Franchise Consulting was founded in 2008 and has over 15 years of experience in international franchise development across Asia and the Middle East.

What types of franchise brands does VF Franchise Consulting represent?

We work with brands across F&B, fitness and wellness, education, retail, and business services. Current and past brands include Texas Roadhouse, PizzaExpress, Crunch Fitness, Club Pilates, Chuck E. Cheese, and many others.

Malin + Goetz opens first Hong Kong store, with more to come - Acquire the VF Franchise Consulting License and Lead the Future of Franchising Across Asia & MENA

Malin + Goetz opens first Hong Kong store, with more to come

Skin-care brand Malin + Goetz has opened its first store in Asia, located in Hong Kong’s IFC mall.

Selling high-quality, small-scale production items, the new 400sqft location is the firm’s 11th store worldwide, with other locations limited to New York (where the company launched in 2004), Los Angeles, and London. The store’s design, by New York-based architect Andrew Bernheimer, is unlike any of the brand’s other outlets, which each have their own unique look to reflect local features. The Hong Kong fit-out is influenced by the city’s 1970’s architecture and its “Blade Runner” apartments with their prominent air-con fans.

According to co-founder Matthew Malin, who was present at the Hong Kong launch, “We have a very cosmopolitan, international customer, and they’re traveling all over the world, and we see a lot of people from Hong Kong in all of our US and UK stores, and it just made a lot of sense… People here take beauty very, very seriously, and they take shopping very seriously, so we would be remiss not to be here.”