Xiaomi has officially opened its first Mi Store Vietnam, 10 months after entering the market.

The authorised store is located in Ho Chi Minh City’s Crescent Mall and is operated in partnership between Xiaomi and local company DigiWorld.

The partnership was signed in March, which allows DigiWorld to distribute Xiaomi products to other retailers such as Mobile World, Aeon and FPT, both online and offline.

On opening day, the Mi Store attracted long queues of the Chinese brand’s fans thanks to new product launches and promotions.

Apart from smartphones and accessories, the store also offers laptops and household items such as vacuum robots, smart scales, bedside lamps and air purifiers.

Source: Inside Retail Asia