Burberry Beauty Box enters China

British luxury apparel brand Burberry has opened two more Beauty Box stores in greater China.

It follows the opening of Beauty Box’s first Asian store in Korea last December in Seoul’s Coex Mall.

Burberry Beauty Box concepts are now trading in Hong Kong and Shanghai.

In Hong Kong, the store has opened in Times Square at Causeway Bay. The store closely follows the Burberry Beauty Box flagship in London’s Covent Garden.

The new Beauty Box concept focuses on make-up, including Burberry Eyes, Lips, Face and Nails lines, fragrances for men and women, including My Burberry, and assorted luxury accessories.

It includes a digital Lip & Nail Bar, a 95 degree screen broadcasting Burberry catwalk shows, and the My Burberry Digital Experience that lets customers digitally interact with the brand.

Customers can order in-store monogrammed labels for 90ml bottles of My Burberry Eau de Parfum and My Burberry Eau de Toilette to create an exclusive, customised gift.

Source: insideretail.asia