Paris Baguette makes its debut in Hawaii with the opening of its first branch on Bishop Street in Honolulu, as announced on February 26, 2024, by SPC Group. This marks a significant milestone for the Korean bakery franchise, as it ventures into the picturesque island state, renowned for attracting approximately 10 million global tourists annually.
Situated in the heart of Honolulu’s bustling Bishop Street, the new Paris Baguette outlet caters to both locals and visitors alike. With SPC Group’s successful expansion into 10 foreign countries, including the United States, France, Britain, and Canada, this move further solidifies the brand’s global presence.
Recognizing Hawaii’s status as a premier tourist destination, SPC Group has strategic plans to open additional Paris Baguette bakeries in prominent areas such as Ala Moana and Pearl City. By leveraging Hawaii’s popularity, the company aims to elevate its brand awareness and reputation on a global scale.
The Bishop Street branch, the 160th Paris Baguette store in the U.S., occupies space across the first and third floors of the 1000 Bishop building in downtown Honolulu. Boasting a chic interior adorned with signature blue tiles and wooden accents, the bakery provides a cozy ambiance for patrons to savor their favorite treats.
Moreover, the establishment features a spacious terrace with seating for 40 guests, offering an inviting space to indulge in Paris Baguette’s delights while soaking in the island’s enchanting weather.
With this latest expansion, Paris Baguette reaffirms its commitment to delivering exceptional bakery experiences across diverse markets, fueling its mission for continuous global growth and innovation.