What does VF Franchise Consulting do?

VF Franchise Consulting helps international franchise brands expand into Asia and MENA by identifying master franchise partners, structuring franchise agreements, and providing on-the-ground market expertise. We also help investors in Asia find and evaluate the right international franchise opportunity for their market.

Which countries does VF Franchise Consulting operate in?

We work across 20+ markets including Vietnam, Thailand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, South Korea, Japan, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

How do I expand my franchise brand into Southeast Asia?

The most effective path is to appoint a master franchisee or area developer in each target market. VF Franchise Consulting manages the entire process — from market feasibility and partner identification to deal structuring and franchisee onboarding — through our Franchise Fast Track service.

What is a master franchise and how does it work?

A master franchise grants a local investor the rights to sub-franchise a brand within a defined territory. The master franchisee recruits and supports individual unit operators. This model is the most common structure for international brand expansion in Asia.

How long has VF Franchise Consulting been operating?

VF Franchise Consulting was founded in 2008 and has over 15 years of experience in international franchise development across Asia and the Middle East.

What types of franchise brands does VF Franchise Consulting represent?

We work with brands across F&B, fitness and wellness, education, retail, and business services. Current and past brands include Texas Roadhouse, PizzaExpress, Crunch Fitness, Club Pilates, Chuck E. Cheese, and many others.

Pasta chain Pici opens in Tsim Sha Tsui - Acquire the VF Franchise Consulting License and Lead the Future of Franchising Across Asia & MENA

Pasta chain Pici opens in Tsim Sha Tsui

Homemade pasta chain Pici is opening its third location, in Tsim Sha Tsui.

Pici Tsim Sha Tsui is a no reservations restaurant aiming to serve homestyle food with quality ingredients. Diners are invited to sit at a long marble bar to observe the preparation of the pasta as a form of culinary performance.

Pici’s co-founder Christian Talpo said, “We are looking forward to satisfying the cravings of our friends in Kowloon with the opening of Pici Tsim Sha Tsui. Homemade fresh pasta is what Pici is known for, and the new location will be a casual and cosy pasta bar that serves a straightforward menu.”

The first Pici diner in Kowloon, seating 70, opens mid-August on Hart Avenue, serving classic menu items as well as several new dishes exclusive to the Tsim Sha Tsui location.

Pasta chain Pici’s new outlet follows successful openings in Wan Chai and Central.

Inside Retail Asia

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Pasta chain Pici opens in Tsim Sha Tsui

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