The iconic barre fitness brand Physique 57 is making a powerful comeback in New York City — the place where its global fitness journey first began.
Following the grand opening of its new two-floor, light-filled NoMad studio, Physique 57 is expanding its footprint uptown with a wellness residency at the Waldorf Astoria. This unique partnership allows guests to combine the brand’s transformative barre workouts with access to the hotel’s world-class spa amenities — a true fusion of movement and luxury.
The dual launch signifies a major milestone for Physique 57, which had temporarily closed its Manhattan studios during the pandemic. With this revival, the brand reaffirms its commitment to providing an elevated, community-driven fitness experience in its home city.
“At the heart of Physique 57 is a simple but powerful mission — to offer a healthy, fun, and sustainable way to fall in love with fitness,” said Jennifer Maanavi, Co-Founder and CEO of Physique 57. “Our new NoMad studio represents a fresh chapter in New York, and the Waldorf Astoria residency gives our clients an opportunity to experience Physique 57 in an entirely new, elevated setting.”
Beyond New York, Physique 57 continues to grow internationally with licensed studios in Brooklyn, New Jersey, Dubai, India, and Bangkok, alongside a thriving on-demand digital platform that connects members worldwide.
The brand’s next phase of expansion may include exclusive events at Canyon Ranch in spring 2026 — underscoring Physique 57’s evolution from a boutique studio into a global wellness lifestyle brand.
Physique 57 is one of the world’s most recognized barre fitness franchises, combining science-backed workouts, lifestyle appeal, and strong business scalability. Entrepreneurs and investors seeking to bring premium wellness concepts to Asia or the Middle East can explore franchise opportunities with VF Franchise Consulting, the franchise representative in the region.
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