Filipino fast food chain Potato Corner has launched at Somerset Mall in Singapore.

Popularly known for its flavoured fries, the new takeaway stall on Orchard Road is the latest notch on the global belt of a franchise that has more than 1000 stores worldwide, with locations in large western cities including New York and Sydney, as well as Asian strongholds like Thailand, Cambodia and Indonesia.

The chain has been operating since 1992, and this is its first foray into Singapore. Philippine Ambassador to Singapore Joseph Del Mar Yap, together with other embassy officials, were on hand to cut the ribbon at the launch event.

The company has announced plans to open next in Vietnam.

Michael Arnold – Inside Retail Asia