Pressto brand takes another step forward in Malaysia

Pressto Dry Cleaning and Laundry continues its expansion in Asia with the opening of a new shop opening in the Malaysian city, Ciberjaya.

The new Pressto dry cleaning and laundry is located in Dpulze Shopping Centre, the first and most important shopping mall in the city of Ciberjaya. This site was founded in the 90s, established in an undeveloped land consisting of oil palm plantations, with the aim to relocate multinational companies, especially IT sector, aspiring to be known as the Silicon Valley of Malaysia. The population in Ciberjaya is expected to increase to 100.000 by the end of 2016.

From Spanish headquarters they assure that “bearing in mind these data, expected growth of Pressto in the area is very encouraging, this is our target: business people, students, families and couples who, basically, want to enjoy their free time without worrying about their home tasks like washing or ironing”.  

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Given the characteristics of this city and their citizens, Pressto services like home pick-up and delivery, business services or even the possibility of having their clothes perfectly ironed and cleaned during the same day at no extra cost are essential conditions to satisfy the demanding Malaysian customers. The opening hours is another strength of Malaysian Pressto shop, as since they are located in the most important shopping malls in the country, they need to have long opening hours, for example, in the case of this new establishment from 10:00am until 10:00pm every day of the week.

Pressto has been present in Asia almost for almost 10 years and, since the beginning, they have been firmly established in the market, becoming once again a reference brand in the dry cleaning and laundry sector. The expansion of the brand is being accomplished through a Master Franchise Agreement with an important holding group in Asia. Including this opening, there are 17 Pressto shops in Malaysia and, probably, a new store will be opened in the next few months.

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