Radisson Hotel Group has set out a year of development activity across the Middle East and Northeast Africa, with new signings, openings, conversions and branded residences in Saudi Arabia, the United Arab Emirates and Egypt. The update, published on 30 September 2026, restates the group’s regional ambition of 150 hotels, resorts and serviced apartments in operation and under development by 2030.
Saudi Arabia is now one of Radisson’s top five markets globally, with 50 hotels open and in the pipeline. The group targets 100 hotels in operation and under development in the Kingdom by 2030 and has signed more than 1,500 keys across 2025 and 2026 to date.
Openings this year have added close to 1,000 keys in Riyadh, Jeddah and Makkah, including Radisson Collection Residences Riyadh, Radisson Hotel Jeddah Tahlia and Radisson Thakher Makkah City. Almost 1,000 more keys are expected to open by 2027.
In Madinah, an agreement with Knowledge Economic City will deliver a Park Inn by Radisson hotel and serviced apartments totalling 733 keys — a 587-key hotel plus 146 apartments — aimed at religious tourism and longer stays. In Riyadh, the group signed AMSA VUE into its Radisson Individuals collection.
The UAE pipeline spans Dubai, Abu Dhabi and Ras Al Khaimah, and leans heavily on formats beyond the classic hotel:
Radisson operates five hotels in Egypt with eight under development and is aiming for 30 in operation and pipeline by 2030. Recent signings include the 160-room Radisson Blu Resort El Alamein on the North Coast, a Radisson Collection Resort at Marsa Alam Port Venice on the Red Sea, the 398-key Radisson Serviced Apartments Kawn 6th of October City with Elaf, and 150 serviced apartments in the New Administrative Capital with Al Naser Developments.
Conversions, residences and mixed-use projects now drive regional hotel growth.
Radisson’s regional chief development officer, Elie Milky, framed the opportunity as extending well beyond traditional hotels, with conversions, serviced apartments, resorts, branded residences and mixed-use schemes playing a larger role. That mix mirrors what VF sees across MENA hospitality franchising, from Legacy Hotels’ multi-country signings to IHG’s collection-brand deals in Asia Pacific.
For owners, family offices and developers in the Gulf and North Africa, the update carries several practical signals.
Conversions shorten the path to a brand. Re-flagging an existing asset gives an owner international distribution and loyalty reach without a new build — useful in mature cities like Dubai, as our Dubai and UAE franchise guide discusses.
Saudi demand is broadening. Business travel, religious tourism, extended stays and giga-project destinations all feature in Radisson’s Saudi rationale, consistent with the entry routes covered in our Saudi Arabia franchise opportunities guide.
Egypt is a volume story. A six-fold pipeline target signals confidence in tourism and infrastructure, and owners weighing partner structures should review our Egypt franchise market analysis.
Branded residences, meanwhile, give developers an additional revenue line attached to an international name — a format likely to keep spreading across the region through 2030.
