Serruya Private Equity, the Canadian investor behind Pinkberry, Yogen Fruz and Everbowl, has bought Toronto-born franchise brands Egg Club and Honestly Good Chicken Fingers, Franchise Times reported on 6 November 2026. The firm plans to take both into the United States, and Honestly Good is also earmarked for Asia and the Middle East.

Key facts

• Both acquisitions closed in October 2026, according to Franchise Times.
• Egg Club has 10 locations across two Canadian provinces, with eight more in development.
• Honestly Good Chicken Fingers has four Toronto-area restaurants and three more Ontario sites planned for early 2027.

Egg Club: premium grab-and-go breakfast

Egg Club launched in Toronto in 2020 and uses Japanese milk bread for its made-to-order egg sandwiches. President Jason Yu told Franchise Times he saw a gap for fine-dining-quality food in a grab-and-go format. Three of the ten operating stores are corporate-owned, and the existing ownership team stays on to maintain consistency.

Operators the brand wants

Egg Club is selling franchises in the United States and says it is looking for operators who are willing to learn.

Honestly Good: a chicken-fingers brand with global ambitions

Franchise Times reports that Serruya intends to move Honestly Good into other North American markets, Asia and the Middle East. That regional ambition is the point of interest for master franchise investors, since the brand is still small and has not been announced for any specific Asia Pacific or MENA country.

We believe there is a real opportunity to build on that success.

Aaron Serruya, managing director, Serruya Private Equity

Serruya’s multi-brand franchise strategy

The two purchases follow Serruya’s summer acquisition of Korean fried chicken chain Bonchon, bought alongside Minor Food, which holds Bonchon rights outside the Americas. VF covered that deal in Bonchon’s acquisition by Minor Food and Serruya. Together, the transactions show a private-equity owner building a portfolio of fast-casual franchisors and then looking for international growth.

What it means for APAC and MENA investors

Small, newly capitalised franchisors are often where master franchise terms are still being set. Investors tracking the region’s fast-casual pipeline can compare this move with the formats profiled in VF’s fried chicken franchise guide for Asia Pacific and MENA. No territory, timeline or investment terms for Asia or the Middle East have been published.

Source: Franchise Times — Canadian PE Firm Adds Two Toronto Brands With Plans for U.S. Expansion