Singapore-listed brand management company LifeBrandz has created a subsidiary to launch a chain of sushi restaurants internationally.

Cloud Eight will open sushi venues led by Japanese chef Hatch Hashida, son of master chef Tokyo Hashida from one of Japan’s legendary sushi restaurants Hashida Sushi.

LifeBrandz says new restaurants will be opened in Singapore, Tokyo and San Francisco “in near future”.

“Chef Hashida strives and takes great pleasures in bringing his food to a global standard and recognition,” said a Lifebrandz spokesperson.

“He has more than two decades of experience not only in Japan, but across several countries, including Singapore, the US, the UAE, Indonesia and Sri Lanka.”

LifeBrandz was established in 2001 and listed on SGX in 2004, last year transitioning into a services company covering brand development and management, food and beverage, travel, fintech, IT and fund management.

The company’s first foray into food and beverage was Mulligans, an Irish bar on the beachfront of Thai tourist destination Pattaya.

Source: Inside Retail Asia