HCM CITY — Singapore franchising companies are looking to enter Viet Nam and will organise a conference in HCM City this month to meet with potential partners. Viet Nam’s rapid economic growth and its young and dynamic consumers are the main reasons Singaporean franchisers are eyeing the market, Hsien Naidu, the director of Singapore’s Astreem Corporation Pte Ltd, the organiser and a partner of the Singapore Franchising&Licensing Association, said in a press release.

Present at the Top Franchise Asia 2011-Viet Nam Edition on May 26 will be Singaporean franchises in the food, beverage, and lifestyle sectors like Country Chicken, Don’s Pie, Empire State, Popeyes, Snackz It!, Auito Saver, Kooshi, Mondo and Pazzion, KinderGolf, and FMDS.
It would be a great opportunity for franchisers and franchises to come together and make a contribution to the development of Viet Nam’s franchise market, Naidu said.
It would also provide business owners with knowledge of franchising, opportunities to expand their business locally and across borders, and meet established Singaporean brands that are ready to enter the Vietnamese market, she said.
Viet Nam has a population of more than 87 million of whom a majority are young, a segment that is highly receptive to modern offerings, she added. — VNS