Slim Chickens, a leading dine-in and drive-thru fast casual franchise in the better-chicken market, announced the launch of its first facility in Belfast, United Kingdom. Reputable multi-unit operating firm Boparan Restaurant group (BRG), in partnership with J.J., launches Slim Chickens in Northern Ireland, boosting the brand’s expansion across the United Kingdom.

The better-chicken brand has established over 194 sites in the United States and the United Kingdom, and is noted for its devoted fan base and dependable service in the regions where it operates. The brand’s momentum drives exponential growth in the chicken market, with more than 1,100 outlets in the pipeline.

“Boparan Restaurant Group and J.J.’s dedication to the Slim Chickens brand and their team’s efforts to expand our worldwide reach in the United Kingdom are monumental for us. According to Jackie Lobdell, Vice President of Franchise Development at Slim Chickens, “chicken aficionados may now indulge in our warm, flavorful chicken combined with their choice of our house-made dipping sauces.” “Our cooperation with Boparan Restaurant Company and J.J. has played a big role in our progress in the United Kingdom, and we are really glad to collaborate with such a committed and ambitious group. They are a perfect example of the kind of operational organizations we wish to link with in our continuing national and international growth efforts.”

The company is proud of its fresh, made-to-order meals and large, committed fans, also known as “Slimthusiasts.” Slim Chickens has positioned itself in the “better chicken” market by providing high-quality meals and 17 house-made dipping sauces, enabling consumers to experience a unique taste profile on each visit. It offers chicken tenders, fresh salads, sandwiches, chicken-and-waffles, chicken wings, and distinctive side dishes, which is more than many of its rivals in the industry. The southern modern aesthetic and open, welcoming layout of Slim Chickens restaurants, which speak to the brand’s ethos of hospitality, also appeal with fans.

The franchise opportunity presented by Slim Chickens is distinguished by the availability of great markets for multi-unit growth, a committed leadership team, and world-class franchisee support. As Slim Chickens develops, it offers franchising possibilities to qualified, experienced, and enthusiastic multi-unit companies seeking to add a vibrant section to their portfolio.