Snowberry, the Indian artisanal dessert brand founded in 2023, has grown to 70+ outlets across India and says it will keep expanding through a franchise-led model in Tier I, Tier II and emerging markets, according to an interview with co-founder Yamini Jain published by Indian Retailer’s FranchiseTv on 30 September 2026.
Founded by Piyush Aggarwal and Preetvinder Singh, Snowberry builds its menu on global dessert concepts adjusted to Indian tastes. The range includes Korean Bingsu, live real-fruit ice cream and Indian-inspired creations such as Kunafa Bingsu. Customisable dessert creation is central to the format.
Snowberry expands its outlets through franchising and works with partners who understand local markets. Jain described the support package as running from initial outlet setup through ongoing product and operational training, marketing, digital platform management, campaigns and brand communication, delivered by a central team intended to keep the experience consistent across locations.
International expansion is part of our long-term vision.
The brand uses sales, customer-behaviour and social-media analytics to evaluate product launches and campaigns, and expects technology to play a larger role in inventory management, customer insights and marketing optimisation. Strengthening the supply chain is a stated priority alongside new dessert categories.
Snowberry is an example of a young Indian F&B brand reaching scale through franchise partners within three years of founding, and the interview is explicit that overseas rollout comes after the domestic network matures. No international markets or partners are named in the source, so investors should treat the overseas ambition as an early signal rather than an offer of territory. The pattern of adapting Korean and Middle Eastern dessert formats for India fits wider activity in the segment; for a sector comparison see our coverage of Yo-Chi’s expansion beyond Asia Pacific and Bijliride’s master franchise pilot in India.
