Sprinkles Sets Sail: Enters South Korean Market as First International Venture

Sprinkles is set to make its international debut in the South Korean market, marking its first foray outside the US. The renowned bakery brand, famous for its cupcakes, cakes, cookies, and brownies, has unveiled plans to expand its footprint in Asia, with subsequent openings scheduled in Singapore and Malaysia.

With ambitions to establish over 18 new bakeries in global markets starting from 2024, Sprinkles aims to introduce its delectable offerings to a wider audience. The inaugural Sprinkles store in South Korea is slated to launch in Seoul, according to a report by The Korea Herald.

In collaboration with SPC Samlip, a subsidiary of the South Korean food conglomerate SPC Group, and real estate firm Bridgeport Investments, Sprinkles is gearing up for its international expansion efforts. This move aligns with the broader strategy of launching 50 new bakeries worldwide in the foreseeable future.

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