Starbucks Vietnam has opened its first store in Hai Phong, marking its expansion into a third city.
The store is located at 15A Tran Phu Street, described as a vibrant district in this port city.
Starbucks Tran Phu is a new endeavor for Starbucks Vietnam, coming not long after the brand’s milestone of opening the first Starbucks Reserve store in Hanoi.
The Hai Phong store is designed with a modern and welcoming environment for customers of all ages, and will serve the classic menu for the first month.
“This is a meaningful milestone in the continuing growth that shows our commitment in delivering the highest service quality, serving first-class products, and contributing to the community where we’re doing business,” said Patricia Marques, GM, Starbucks Vietnam.
She added Starbucks Vietnam will continue to look for opportunities to take the Starbucks Experience into more neighborhoods.
Starbucks arrived in Vietnam in 2013 under the management of Viet Idea Food & Beverage, a subsidiary of Hong Kong’s Maxim Group, which is, in turn, part of Dairy Farm International. It now operates 29 outlets in the country.
Source: Inside Retail Asia