American watch company Steelio is adding Thailand and Vietnam to its international footprint.
The company has just forged partnerships with Thailand’s Nineternity and Vietnam’s M and Y Viet Nam Trading Services to build a presence in the two Southeast Asian countries.
Nineternity is a privately owned jewellery and watch distributor and direct retailer with retail counters in major department stores located in some of Thailand’s prime shopping destinations, which include The Emporium, Siam Paragon, Zen at CentralWorld, Central Plaza Rama 9 and CentralPlaza Lardprao.
M and Y Viet Nam Trading Services is a privately owned jewellery and watch distributor and retailer with standalone retail locations at high-end shopping malls in Vietnam such as Vincom Center.
Steelio, a manufacturer and distributor of fine watches, is headquartered in San Francisco, California, with additional offices in Europe and Asia.
The company was launched in 2012 by its founder and CEO, Henry Horn, an investor and watch aficionado who was inspired to create an American brand of fine watches that would appeal globally to all demographics alike.
Source insideretail.asia