StretchLab, the largest assisted stretching brand in the United States, has announced its official sponsorship of Major League Pickleball (MLP). This partnership positions StretchLab as the Exclusive Preferred Stretch Partner for the 2025 season, underscoring its commitment to enhancing athletic performance, mobility, and recovery for athletes at all levels.
StretchLab strengthens its position in the fitness franchise industry with a new partnership in professional pickleball.
Pickleball is experiencing explosive growth in the U.S., attracting active adults who prioritize fitness and wellness. MLP features over 100 top athletes across 22 teams, offering electrifying live events and fan experiences. Many pickleball players seek improved flexibility, faster recovery, and injury prevention—services that align perfectly with StretchLab’s offerings.
Verdine Baker, President of StretchLab, stated, “With pickleball’s explosive growth and staying power, we recognize the increasing demand for solutions that help players perform at their best and stay in the game.” This partnership allows StretchLab to connect directly with the passionate pickleball community, reinforcing its commitment to supporting active individuals at all levels.
As part of the collaboration, StretchLab studios will attend select MLP tournaments, offering attendees firsthand experience of assisted stretching through on-site sessions. Additionally, StretchLab plans to collaborate with MLP partners to provide exclusive promotions and co-branded experiences, introducing fans and players to top-tier recovery and mobility solutions.
For entrepreneurs over 30 considering investment opportunities, StretchLab presents a compelling case. As a leader in the fitness franchise industry, StretchLab offers a proven business model with extensive support. Franchisees benefit from a simple studio buildout, low-cost entry, and a fast go-to-market advantage. The brand has been recognized in Entrepreneur Magazine’s Franchise 500, Fastest-Growing Franchises, and Top New Franchises for four consecutive years.
StretchLab is actively seeking qualified individuals and companies interested in expanding the brand to new countries through master franchise and area development agreements. International franchisees receive extensive training and support from a team of fitness, marketing, sales, operations, real estate, and franchising professionals.
To become a StretchLab franchisee, a minimum net worth of $500,000 and at least $100,000 in liquid assets are required. The total investment ranges from $153,100 to $223,500, with a franchise fee of $49,500. Financing options are available via third parties, and veterans receive a 10% discount on the master license fee.
StretchLab’s partnership with Major League Pickleball not only enhances the brand’s visibility but also solidifies its position as a leader in the fitness franchise industry. For investors seeking a dynamic and growing opportunity, StretchLab offers a robust business model, comprehensive support, and a chance to be part of the rapidly expanding wellness sector.
If you’re considering investing in an Fitness franchise, VF Franchise Consulting can help. With years of experience in connecting investors with top franchise opportunities, VF Franchise Consulting offers:
Expand your portfolio with a franchise that’s proven to succeed. Let VF Franchise Consulting guide you every step of the way, contact us!
