Texas Roadhouse is doubling down on its home state. The Louisville-based steakhouse chain confirmed on May 15 that four new restaurants — split between its flagship Texas Roadhouse brand and the sports-bar concept Bubba’s 33 — are under construction in Texas, with three opening on June 1 and one already serving guests in Laredo.
The Lone Star State now accounts for nearly one in five of the company’s 22 restaurants in active construction, the largest active pipeline the chain has reported since its founding in 1993. The disclosure followed Texas Roadhouse’s Q1 2026 earnings call on May 7, where CEO Jerry Morgan signaled an accelerated push to scale all three of the company’s restaurant brands.
Four Texas openings are confirmed for the first half of 2026. They include two Bubba’s 33 units owned directly by Texas Roadhouse, Inc.
A fifth location — Bubba’s 33 in Elkhart, Indiana — is also confirmed for a June 15 debut, signaling that the smaller concept’s national rollout extends well beyond Texas.
Texas is the steakhouse chain’s natural home market, and its real-estate footprint there has long outpaced direct competitors. The four 2026 openings cluster around Houston (Cypress), Dallas–Fort Worth (West Dallas, Terrell), and the South Texas border (Laredo) — three of the country’s fastest-growing metropolitan economies.
The new sites also reinforce Texas Roadhouse’s strategy of opening units that can quickly clear average unit volumes north of $8 million. Bubba’s 33 — now 53 units strong — averaged more than $120,000 in weekly sales during Q1 2026 and is on pace for double-digit openings this year.
“On the development front, we have already opened seven company restaurants so far this year.” — CEO Jerry Morgan
The chain currently has 22 restaurants under construction across the United States and is on track for roughly 35 company-owned openings in 2026 — 20 Texas Roadhouse units, 10 Bubba’s 33 sites, and as many as five Jaggers fast-casual locations, including the brand’s first international franchise, which is expected to open in South Korea later this year.
The company operates 52 Texas Roadhouse restaurants in Florida, where a Winter Haven opening was also confirmed for late June. For context on Texas Roadhouse’s fiscal strength, first-quarter 2026 revenue topped $1.63 billion, up 12.8% year-over-year.
The pace of Texas Roadhouse’s domestic build-out matters far beyond the U.S. The company’s Jaggers fast-casual concept is now actively franchised, and the first international Jaggers — slated for Seoul — follows a successful run by Hyundai Greenfood, which has operated six Texas Roadhouse outlets in Korea since 2020.
For master franchisees evaluating U.S.-origin casual-dining brands, the depth of Texas Roadhouse’s domestic pipeline is a useful proof-point. Few competing steakhouse chains can match a 22-unit active build, and the company’s willingness to extend Bubba’s 33 and Jaggers into franchised territory marks a meaningful shift from the previous strategy of keeping development entirely company-owned. The result is a portfolio where the flagship brand absorbs domestic growth while the smaller concepts become the export vehicle.
Source: USA TODAY — Texas Roadhouse is expanding in Texas. See list of new locations
