Texas Roadhouse has grown from a single restaurant in 1993 to 822 locations system-wide, ranking it among the most consistently expanding casual dining brands in the world. The Louisville, Kentucky company now generates more than $5 billion in annual revenue and operates across 49 U.S. states, one U.S. territory and ten foreign countries. For investors weighing proven, scalable restaurant concepts, the Texas Roadhouse franchise pairs durable consumer demand with a disciplined, partner-led expansion model.
Texas Roadhouse is an American casual dining steakhouse franchise founded in 1993 by W. Kent Taylor, built around hand-cut steaks, made-from-scratch sides and a high-energy, family-friendly dining room. As of March 31, 2026, the system spanned 749 Texas Roadhouse restaurants, 56 Bubba’s 33 locations and 17 Jaggers units. It trades publicly as Texas Roadhouse, Inc. on the Nasdaq under the ticker TXRH.
Texas Roadhouse is a compelling franchise investment because of its durable demand, high sales volumes and a long record of steady same-store growth. In the first quarter of 2026, the company reported revenue of $1.63 billion, with comparable restaurant sales up 7.1 percent.
The concept’s appeal rests on value. Texas Roadhouse positions itself between fast-casual and fine dining, delivering a full-service steakhouse experience at accessible prices. That positioning has proven resilient across economic cycles, helping the brand sustain some of the highest restaurant volumes in American casual dining, with average weekly sales per restaurant running near $163,000.
Texas Roadhouse expands abroad through franchise partners and now operates more than 30 international locations across markets including China, Taiwan, Mexico and South Korea. In Korea, the brand opened its first standalone Seoul restaurant with local partner Hyundai Greenfood, signaling a move toward street-facing formats in Asia.
For 2026, franchise partners are expected to open six additional international Texas Roadhouse restaurants. The company keeps overseas franchising selective, favoring well-capitalized operators with multi-unit capacity, a structure that mirrors how master franchising in Asia and MENA is increasingly built.
Texas Roadhouse, Inc. runs three distinct restaurant concepts, giving partners exposure to different formats and price points.
| Brand | Concept | Locations (Mar 2026) |
|---|---|---|
| Texas Roadhouse | Casual dining steakhouse | 749 |
| Bubba’s 33 | Sports bar and grill | 56 |
| Jaggers | Fast-casual chicken and burgers | 17 |
The fast-casual concept is the group’s newest growth lever. Investors tracking that segment can compare it through the dedicated Jaggers franchise overview, which carries a lighter build profile and faster unit turnover than the flagship steakhouse.
Texas Roadhouse enters the Asia and MENA conversation as a category leader with rare consistency. Rather than chasing unit counts, it has expanded deliberately, protecting per-restaurant economics instead of diluting them. For regional investors, that discipline is the signal worth reading.
Casual dining demand in the Gulf and Southeast Asia continues to favor full-service, family-oriented steakhouse concepts, where Western dining brands still hold pricing power. Selective franchising also means territory access is limited, raising the value of any secured development rights. As several U.S. operators reassess domestic saturation, a theme explored in coverage of why Asia and MENA can be the smarter play for casual dining, proven steakhouse formats look increasingly relevant to cross-border investors. Those benchmarking comparable full-service brands can also review the PizzaExpress franchise overview.
Texas Roadhouse is an American casual dining steakhouse chain founded in 1993, known for hand-cut steaks, made-from-scratch sides and a lively, family-friendly atmosphere. It is the flagship brand of Texas Roadhouse, Inc.
As of March 31, 2026, there were 822 restaurants system-wide, including 749 Texas Roadhouse, 56 Bubba’s 33 and 17 Jaggers locations across 49 U.S. states, one U.S. territory and ten foreign countries.
Texas Roadhouse is owned by Texas Roadhouse, Inc., a publicly traded company listed on the Nasdaq under the ticker TXRH. It is led by CEO Jerry Morgan and headquartered in Louisville, Kentucky.
This article was prepared by the VF Franchise Consulting editorial team — with over 30 years of experience in international franchise development, master franchise advisory, and brand expansion across Asia and the Middle East.
