Thai restaurant concept The Lobster Lab has opened its first outlet in Shanghai.

The restaurant, operated by Bangkok-based Thai Union Group opened inside one of Alibaba’s Hema supermarkets last month. It serves lobster rolls, seafood chowder and some western dishes.

The concept is based on Thai Union’s King Oscar brand, a dine-in and takeout restaurant which serves fresh lobsters imported from the US and Canada to meet “the growing Chinese consumer’s demand for tasty and nutritious seafood”.

Thai Union also owns the American-style seafood restaurant chain Red Lobster and plans to open one of those stores inside IFC mall in Shanghai soon.

The Lobster Lab is part of Thammachart Seafood Retail, of which Thai Union owns 25 per cent.

Inside Retail Asia