The Coffee Bean & Tea Leaf®, a globally renowned specialty coffee and tea brand, has officially appointed Tara Hinkle as its new President and Head of Americas — a strategic leadership move designed to accelerate its F&B franchise expansion and elevate brand presence across key markets.
Tara Hinkle brings nearly two decades of leadership expertise in the F&B franchise sector, specializing in franchise finance, operational strategy, and partnership development.
Before joining The Coffee Bean & Tea Leaf®, she held senior leadership roles at iconic brands like Taco Bell — where she led franchise finance and recruitment — and Starbucks — where she managed strategic partnerships and drove brand collaborations.
CEO Jose Pepot Miñana Jr. shared his excitement about the appointment:
“We are thrilled to welcome Tara Hinkle. Her experience in franchise strategy and passion for customer experience make her the ideal leader to drive our F&B franchise growth in the Americas.”
Assuming her new role in January 2025, Hinkle is tasked with leading The Coffee Bean & Tea Leaf’s overall growth strategy in the Americas. Her key focus will be to:
Accelerate F&B franchise expansion across the United States, South America, and beyond
Strengthen franchise development partnerships
Optimize operational excellence to deliver premium customer experiences
Position the brand as a top-tier F&B franchise choice for investors
Speaking on her appointment, Hinkle said:
“It’s an honor to lead The Coffee Bean & Tea Leaf team. My goal is to empower our brew crew and partners to deliver exceptional guest experiences while growing our F&B franchise footprint across diverse markets.”
Tara Hinkle has been appointed President and Head of Americas at The Coffee Bean & Tea Leaf® to accelerate F&B franchise growth.
Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® has built a reputation for premium handcrafted coffee and tea beverages, with over 1,200 locations worldwide. The brand sources from the top one percent of Arabica beans globally, roasting them in small batches at its California facility for unmatched quality and flavor.
Ideal F&B franchise candidates are investors with strong liquidity, quick access to capital, and experience in restaurant operations. While multi-store development agreements (minimum of 10 stores) are encouraged for larger markets, single-unit franchises are available for non-traditional locations like airports and universities.
With high demand for F&B franchise partnerships, new store developments are underway across the U.S., Latin America, the Middle East, and Asia.
Investors looking to diversify their portfolio with a world-class F&B franchise brand are encouraged to explore partnership opportunities with The Coffee Bean & Tea Leaf®.
For franchising details, visit: https://vffranchiseconsulting.com/brand/fb-the-coffee-bean-tea-leaf/
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