The Habit Burger Grill, which was founded 50 years ago in Santa Barbara, California, is opening its fifth location this week in Cambodia in Chamkar Mon, the southernmost district in central Phnom Penh, Cambodia.

“It is an honor to open our fifth Habit restaurant location in Cambodia in partnership with Kampuchea Tela Company,” Iwona Alter, chief brand officer at The Habit Burger Grill, said in a company press release. “We look forward to serving the Phnom Penh community handcrafted, chargrilled food with California-fresh flavor, delivered with best-in-class hospitality.”

The chain opened its first location in Cambodia in October 2020.

“The Habit Burger Grill is embarking on a bold expansion across Asia Pacific in the next five years and we are in discussions with potential franchisees to bring the brand to more countries,” Yang Ming Ong, GM Asia Pacific at The Habit Burger Grill, said in the release. “As part of the world’s leading restaurant company, Yum Brands, we bring a unique value proposition to our franchisees. The rapid growth in Cambodia showcases the international appeal of The Habit’s food and brand.”

Kampuchea Tela Company introduced the first petroleum retail in Cambodia in 1993 and today has a nationwide presence. Over the last 10 years, the company has expanded into the retail, hospitality and food and beverage industries.

The Habit has over 320 restaurants in 14 states as well as 12 international locations, seven in China and five in Cambodia.

As the leading franchise consultants in Asia, VF Franchise Consulting is the REPRESENTATIVE of Habit Burger.

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