Tim Hortons, the renowned Canadian cafe franchise, has revealed plans to establish 150 outlets in Korea within the next five years. This strategic move is driven by the country’s robust coffee culture, with per-person coffee consumption in Korea nearly three times higher than the global average, making it an attractive market for the cafe franchise.

The inaugural Tim Hortons store in southern Seoul, scheduled to open this Thursday, signifies the commencement of the cafe franchise’s foray into the Korean market. Korea joins the ranks of the seventh Asian country to host a Tim Hortons cafe, following successful expansions into China, India, Pakistan, Thailand, Singapore, and the Philippines. This expansion aligns with the cafe franchise’s overarching global strategy, as Tim Hortons currently operates in 17 countries worldwide.

Rafael Odorizzi, APAC President of Restaurant Brands International (RBI) Group, expressed confidence in Tim Hortons’ potential for success in Korea during a press conference. The cafe franchise’s entry into Korea is strategically timed, capitalizing on the flourishing coffee industry in the country.

Founded in 1964 in Canada, Tim Hortons has evolved into a household name synonymous with quality coffee, delectable donuts, and a diverse menu. Boasting over 5,700 stores globally, including a significant presence in the United States and China, the cafe franchise’s expansion into Korea underscores its commitment to establishing a foothold in vibrant and diverse markets worldwide. The inauguration of the first store in southern Seoul marks the initial step in Tim Hortons’ endeavor to become an integral and cherished part of Korea’s dynamic cafe scene.

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