What does VF Franchise Consulting do?

VF Franchise Consulting helps international franchise brands expand into Asia and MENA by identifying master franchise partners, structuring franchise agreements, and providing on-the-ground market expertise. We also help investors in Asia find and evaluate the right international franchise opportunity for their market.

Which countries does VF Franchise Consulting operate in?

We work across 20+ markets including Vietnam, Thailand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, South Korea, Japan, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

How do I expand my franchise brand into Southeast Asia?

The most effective path is to appoint a master franchisee or area developer in each target market. VF Franchise Consulting manages the entire process — from market feasibility and partner identification to deal structuring and franchisee onboarding — through our Franchise Fast Track service.

What is a master franchise and how does it work?

A master franchise grants a local investor the rights to sub-franchise a brand within a defined territory. The master franchisee recruits and supports individual unit operators. This model is the most common structure for international brand expansion in Asia.

How long has VF Franchise Consulting been operating?

VF Franchise Consulting was founded in 2008 and has over 15 years of experience in international franchise development across Asia and the Middle East.

What types of franchise brands does VF Franchise Consulting represent?

We work with brands across F&B, fitness and wellness, education, retail, and business services. Current and past brands include Texas Roadhouse, PizzaExpress, Crunch Fitness, Club Pilates, Chuck E. Cheese, and many others.

Toridoll Holdings sells Kenya Japanese restaurant business - Acquire the VF Franchise Consulting License and Lead the Future of Franchising Across Asia & MENA

Toridoll Holdings sells Kenya Japanese restaurant business

Hong-Kong based restaurant chain owner Toridoll Holdings has sold its Teriyaki Japan business in Kenya.
The firm has offloaded its 90 per cent shareholding to its local Kenyan partner Roroma Ltd following a performance well below expectations. While the rapid economic growth and population increase in Kenya had initially attracted the investment, fierce competition with other operators selling Japanese cuisine proved too tough a challenge to surmount.
The share sale was exempted from provisions of Kenya’s Competition Act that would have restricted the total share transfer had the business turned over in excess of US$9.95 million. The firm made just $9000 in 2016.