What does VF Franchise Consulting do?

VF Franchise Consulting helps international franchise brands expand into Asia and MENA by identifying master franchise partners, structuring franchise agreements, and providing on-the-ground market expertise. We also help investors in Asia find and evaluate the right international franchise opportunity for their market.

Which countries does VF Franchise Consulting operate in?

We work across 20+ markets including Vietnam, Thailand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, South Korea, Japan, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

How do I expand my franchise brand into Southeast Asia?

The most effective path is to appoint a master franchisee or area developer in each target market. VF Franchise Consulting manages the entire process — from market feasibility and partner identification to deal structuring and franchisee onboarding — through our Franchise Fast Track service.

What is a master franchise and how does it work?

A master franchise grants a local investor the rights to sub-franchise a brand within a defined territory. The master franchisee recruits and supports individual unit operators. This model is the most common structure for international brand expansion in Asia.

How long has VF Franchise Consulting been operating?

VF Franchise Consulting was founded in 2008 and has over 15 years of experience in international franchise development across Asia and the Middle East.

What types of franchise brands does VF Franchise Consulting represent?

We work with brands across F&B, fitness and wellness, education, retail, and business services. Current and past brands include Texas Roadhouse, PizzaExpress, Crunch Fitness, Club Pilates, Chuck E. Cheese, and many others.

VIETNAM INTERNATIONAL RETAIL AND FRANCHISE SHOW (VIETRF)

8th – 10th June, 2016
SECC, District 7, Ho Chi Minh City, Vietnam

VIETRF is the annual trade show being organized by COEX, the South Korean trade show organizer. VIETRF is the only Retail and Franchise trade show in Vietnam in 2016, and this marks the 8th year of the show. This event received significant coverage and attention from governments, partners, media and press as well as an estimated 40,000 visitors during the three- day event.

The show gathered a number of world-class retailers and franchisors. Exhibitors and attendees include master franchisees, franchisees, sub-franchisees, distributors, wholesalers, dealers, retailers, buyers, and decision makers from Vietnam and the region. Exhibitors and show attendees came from approximately 16 countries in the Asia Pacific region, including South Korea, Japan, Singapore, Thailand, the Philippines, Malaysia, Indonesia, China, and many more.

In addition to exhibiting at the show, Sean Ngo also presented the first seminar on opening day of the show.