What does VF Franchise Consulting do?

VF Franchise Consulting helps international franchise brands expand into Asia and MENA by identifying master franchise partners, structuring franchise agreements, and providing on-the-ground market expertise. We also help investors in Asia find and evaluate the right international franchise opportunity for their market.

Which countries does VF Franchise Consulting operate in?

We work across 20+ markets including Vietnam, Thailand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, South Korea, Japan, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

How do I expand my franchise brand into Southeast Asia?

The most effective path is to appoint a master franchisee or area developer in each target market. VF Franchise Consulting manages the entire process — from market feasibility and partner identification to deal structuring and franchisee onboarding — through our Franchise Fast Track service.

What is a master franchise and how does it work?

A master franchise grants a local investor the rights to sub-franchise a brand within a defined territory. The master franchisee recruits and supports individual unit operators. This model is the most common structure for international brand expansion in Asia.

How long has VF Franchise Consulting been operating?

VF Franchise Consulting was founded in 2008 and has over 15 years of experience in international franchise development across Asia and the Middle East.

What types of franchise brands does VF Franchise Consulting represent?

We work with brands across F&B, fitness and wellness, education, retail, and business services. Current and past brands include Texas Roadhouse, PizzaExpress, Crunch Fitness, Club Pilates, Chuck E. Cheese, and many others.

Vincom Center Landmark 81 mall opens doors in Vietnam - Acquire the VF Franchise Consulting License and Lead the Future of Franchising Across Asia & MENA

Vincom Center Landmark 81 mall opens doors in Vietnam

Vingroup has opened its 55th shopping centre, The Vincom Center Landmark 81 mall, in Ho Chi Minh City’s Binh Thanh district.

The 50,000sqm shopping centre occupies six of the skyscraper’s 81 storeys, housing 100 domestic and international brands in cosmetics, fashion, F&B, and entertainment.

Fashion brands include Versace Jeans, Calvin Klein, Adidas, Tommy Hilfiger, Lacoste, French Connection, Kimmay, Superdry, H:Connect; Cole Haan, Ecco, Dune London, Parfois, Aldo, Pandora, Longines, OWL and Nike.

The 7000sqm food and beverage area features 30 restaurants, including China’s Peach Garden, Japan’s Dozo Sushi, Vietnamese restaurants Delights, Di Mai, and coffee shops including Starbucks’ largest Vietnam outlet and Highlands Coffee.

In the entertainment area, there is a 2000sqm Vincom Ice Rink, Vietnam’s largest, and a CGV cinema complex including an Imax screen, as well as a tiNiWorld entertainment complex and an indoor games centre.