‘Asian style’ Liang Sandwich Bar chain launches at VivoCity

A second store is scheduled to open in Raffles City next month.

Besides the two Singapore stores, Liang Sandwich Bar expects to have built its network in Malaysia to 18 stores by the end of August as it plots an aggressive expansion strategy. It launched there last December.

The Chinese fast-food brand uses various popular sandwich fillings with Taiwanese-style scallion pancakes in place of bread. One hundred free sandwiches were given out over the course of the weekend as a promotion for the new VivoCity store.

The Taiwanese brand has more than 12,000 outlets worldwide throughout Asia and North America. It is endorsed by a highly prominent figure in Chinese entertainment, Mandopop rap artist Jay Chou.

Source: Inside Retail Asia.

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