Californian ice cream chain Creamistry has opened its first franchised store in China.
And the local franchisee, HZ America Corp, plans to open more than 100 Creamistry China outlets within four years.
Creamistry specialises in made-to-order liquid nitrogen ice cream using all-natural and organic ingredients, adding theatre to the retail sale of ice creams and frozen desserts.
The inaugural Creamistry China store opened on South Renmin Road in Chengdu. HZ America has the franchise rights to the brand for all of greater China.
“We are thrilled to launch Creamistry in an untapped market such as China with phenomenal brand area representatives,” says Jay Yim, Creamistry’s founder and CEO.
“Our experience with premium-quality product coupled with the operations infrastructure in place positions us perfectly to get Creamistry up and running in China.”
Creamistry of Chengdu will sell localised flavors including Spicy Yolk, made with salty duck egg yolk and a combination of spices; Chengdu, made with the Chinese liquor Luzhou Laojiao; and Rice Wine, made with real fermented rice liquor.
“Creamistry is far more than just an ice cream shop – it truly is an experience,” says Yim. “The brand’s wild success and rapid growth is a testament to the completely customizable product and unique atmosphere, which has proven to appeal to consumers worldwide.”
Yim founded Creamistry in 2013 after seeing a street vendor making liquid nitrogen ice cream in South Korea.
After two years of experimentation his family team tested more than 100 flavours before settling on the chain’s core menu.
Inside Retail Asia