F&B Brands: Flexible to Adapt to Covid-19

In recent years, the F&B industry has remained active all across our region, as many companies capitalize on long-term high potential opportunities.

The COVID-19 pandemic has clearly brought many difficulties and challenges to businesses. But from another perspective, it is also a driver that forces F&B businesses to be more “flexible” to keep up with the domestic and international market situation. Changing the way it used to operate will help the brand survive and continue to be profitable during the pandemic.

F&B Development Trend For The Post-Pandemic 

The global food & beverage market is expected to grow at a CAGR of 6.1% from 2019 and reach $7,525.7 billion in 2023, according to the report “Food and Beverages Global Market Opportunities and Strategies to 2030: COVID-19 Impact and Recovery”. Though Covid has made an impact on all sectors, F&B still attracts investors due to its revenue. 

Choosing the right F&B business model during the Covid-19 pandemic is a matter of concern to investors. According to consumer behavior studies during the epidemic season, there are 2 major trends:

  • Since before the pandemic, consumers have tended to choose healthy and environmentally-friendly foods and dishes… This trend has not only been unchanged due to the pandemic, but demand has actually grown.
  • Lockdowns and social distancing make businesses unable to operate continuously as before. They accelerate the takeaway and delivery model. The pandemic also accelerated the usage of innovations that previously struggled to become mainstream: go online by using food delivery via apps.

From consumer demand, and from the impact on the business situation of the Covid-19 epidemic, an F&B model that attracts investors meets the following criteria:

  • The appropriate level of investment capital. 
  • Diversify products to meet different distribution channels.
  • The business model is flexible according to the domestic and international pandemic situation.
  • Healthy products – this is not only a trend, but also a big concern nowadays, especially during the epidemic season when people are less active.
  • Capable of sustainable development even after the epidemic.

Introducing Yolé Ice Cream & Yogurt – The “Superior” Model During And After The Epidemic Season

YOLÉ is ice cream and yogurt brand from Spain. With a flexible business model and unique products, the YOLÉ brand can adapt to the changing pandemic situation.


  • Ice cream and yogurt are very popular, and they can reach many different classes of customers whether before or after the epidemic. According to a report by Modor Intelligence, the frozen yogurt market is forecasted to grow by 3.4% in the period 2020 – 2025, of which the fastest growth is in the Asia-Pacific region.
  • The ice creams and frozen yogurts produced by are currently the HEALTHIEST on the market, NO SUGAR ADDED, LOW ENERGY thanks to their natural ingredients of high nutrition values. Healthy products are on-trend, which is a BIG PLUS to attract customers. In addition, the formula developed by nutritionists still helps the product retain its fresh taste.
  • Italian recipe, made in Spain, two of the most famous countries for ice cream and yogurt. The menu offers different choices, ranging from ice cream with waffles, boba, yogurt to coffee, smoothies, pastries, and donuts with or without ice creams, with more than 120,000 different flavors.

=> This is a great choice for investors because the product can meet a variety of different customer groups.

In addition, YOLE is the world’s first brand franchisor of all formats: ice cream, ice cream bar, and tubs, frozen yogurt, which can be distributed in many distribution channels.


  • Diverse business models: from ice cream trucks to kiosks with a minimum of 8m2 or a store with a minimum area of ​​25m2. The premises are not too large, can be integrated into commercial centers or buildings with high traffic volume, which helps to minimize rental costs and contributes to increased revenue.
  • Unlike many other F&B brands, YOLÉ does not require a high investment. Low investment means investors can recover the investment in less than a year & reach a net operating profit margin on sales (EBITDA) of more than 20%. This is ideal for investors during the pandemic and even for the post-pandemic. 
  • Solving the distribution channel problem: Thanks to its diversified business model and products, YOLÉ’s distribution channels are diverse:  delivery via apps, take-away to distribution in FMCG such as supermarkets, convenience stores. YOLÉ is now available in more than 600 supermarkets and convenience stores.

  • According to the evaluation of franchise consultants, the ability to be agile and grasp the changing consumer psychology is one of the success factors of the chains even during the Covid epidemic. For the YOLÉ brand, investors will receive continuous support from the headquarters, from new products, logistics, training, supply chain, to marketing campaigns in order to develop the brand in your country.

To franchise the ice cream & yogurt brand YOLÉ, please contact VF Franchise Consulting via email: [email protected] or [email protected], or [email protected]


What Are Franchise Brokers And Consultants?

Investing In Social Dining (Hot Pot) With Thailand’s Famous Coca Restaurant

Boiling Over – Hot Pot And Its Popularity