Global franchise operators eye Thai growth

 Inside Retail Asia

Franchise brands from the US, France and China are eyeing opportunities in Thailand which has become a strong drawcard for offshore companies, according to consultants.

Southeast Asian specialist VF Franchise Consulting, is holding a franchise-business matching event in Bangkok next week, with local partner Gnosis which has drawn businesses keen to establish a presence in Thailand.

Among the companies participating who are seeking local partners are retailers Ace Hardware, Delifrance and Little Caesars. Others include technology-focused language education company Qooco and Scholastic World of English.

“Thailand continues to be of strong interest from our clients,” said Sean T Ngo, CEO of VF Franchise Consulting. “Whether it is food and beverage, education, retail, fashion or services, all of these sectors are attractive in the Thai market.”

Ngo says the key to succeeding in Thailand’s ultra competitive market is offering clear and sustainable value and differentiation.

“We believe the brands that we are taking to Thailand fit that extremely well as they are all leaders in their respective franchise segments.”

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