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Capillary Technologies raises $45m for expansion

Sep 8, 2015

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Singapore-based Capillary Technologies has secured $45 million in new funding to expand its back end services to multichannel retailers.

Capillary Technologies offers a cloud-based platform which powers end-to-end customer engagement, loyalty and social CRM solutions for more than 170 major brands across 20,000 stores, serving over 150 million consumers primarily in Asia, including India, South East Asia, China and the Middle East.

Customers include industry leaders such as Pizza Hut, KFC, Puma, United Colors of Benetton, Pantaloons, Arvind Brands, Madura Garments, Red Tag, Bata, Courts, Lee and Timberland.

The company says it has raised $45 million in a series C funding round led by an affiliate of private equity firm Warburg Pincus. Existing investors Sequoia Capital and Norwest Venture Partners also participated.

Capillary will use the capital infusion to expand its offerings to enable clients to develop an omni-channel view of their customers, both organically by broadening its product suite, as well as inorganically via the acquisition of MartJack, Asia’s leading multi-channel commerce provider.

Capillary’s cloud-based platform, which can integrate into virtually any point-of-sale device, offers a one-stop solution for retail marketers to engage with their customers, by capturing and analysing customer data, and enabling targeted customer communications to increase loyalty and engagement. By combining big data with a robust analytics engine, Capillary optimises the relevance and profitability of personalized offers to consumers in real-time, significantly increasing both loyalty and sales.

“Warburg Pincus needs no introduction for the kind of strategic direction and commitment they bring to the table, in addition to the investment. This funding round validates our model and vision of enabling retailers to harness the power of the cloud and to provide a deeper connect for consumers across channels. It also puts us on the path to being one of Asia’s true product bellwethers, which will establish us as a strong contender on the global map of Enterprise SaaS solutions,” said Aneesh Reddy, co-founder and CEO of Capillary Technologies.

“The retail sector in Asia is undergoing a significant transformation, as organised retail develops in tandem with eCommerce, and as retailers invest in tools to drive consumer loyalty and retention across online and offline channels,” said Nitin Nayar, MD of Warburg Pincus.

Concurrent with the capital raising, Capillary has also expanded its portfolio in areas of multi-channel commerce enablement, online-to-offline, predictive analytics and customer experience to expand its product and customer service capabilities.

MartJack is Asia’s leading multi-channel commerce platform serving over 250 companies, including major global brands such as Walmart, Unilever, Future Group, Lulu, Clarks, Body Shop and Aramex, who use its cloud platform to develop online storefronts enabling digital commerce with shoppers.

Its ready-to-use software platform provides a one-shop digital commerce solution to brands across Asia, featuring 30+ payment partners, 10+ logistics partners and 70+ service partners (e.g. digital marketing, web development, catalog management, design services).

Source: insideretail.asia

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