VF Franchise Consulting

Johnny Rockets Targets Thailand and Vietnam for Development

Aug 25, 2015

In addition to its Southeast Asia strategy, Johnny Rockets also seeks developers interested in expanding the franchise into Hong Kong. Earlier this year, Johnny Rockets announced a 100-restaurant agreement in China, the largest expansion in the company’s history.

As Johnny Rockets continues gaining international popularity, the company focuses its global expansion efforts on developments in Southeast Asia. Based on Johnny Rockets’ all-ages appeal, current success in the region and consumer interest for better, quality burgers, the brand is seeking area developers for expansion into Thailand and Vietnam.

“The popularity of American culture and cuisine in Southeast Asian countries is the driving force behind our current success and growth in these markets,” explains James Walker, President of Operations and Development, Johnny Rockets. “Due to Thailand’s and Vietnam’s customer base and proximity to other Southeast Asian countries where we operate, we see huge potential for the brand in those countries, and we are actively seeking franchise partners looking for development opportunities.”

Southeast Asia Embraces All-American Culture and Cuisine
Southeast Asian consumers have enthusiastically embraced American restaurant franchises for years, and that has proven true for Johnny Rockets. The brand currently serves guests in Indonesia, the Philippines andMalaysia through its 14 open restaurants and eight others in development. Johnny Rockets’ signature American menu, including cooked-to-order hamburgers, crispy fries, hand-spun shakes and sandwiches, coupled with its true Americana experience has met the region’s desire for an authentic, quality all-American concept.

“What we have found is that as the region’s middle class booms, that population segment is looking for and willing to spend more on premium burger concepts,” continues Walker. “They certainly find that with Johnny Rockets. They also discover and relish our experience and entertainment value.”

Expansion Strategy Extends to Hong Kong
In addition to its Southeast Asia strategy, Johnny Rockets also seeks developers interested in expanding the franchise into Hong Kong. Earlier this year, Johnny Rockets announced a 100-restaurant agreement in China, the largest expansion in the company’s history. The brand believes Hong Kong development would align well with current Asia interest.

With Johnny Rockets’ flexible footprint and success in a variety of venues – including malls, street fronts and entertainment centers – opportunities abound for area developers in Southeast Asia’s most populous cities and centers.

Johnny Rockets is an international restaurant franchise that offers high quality, innovative menu items including fresh, never frozen 100 percent beef cooked-to-order hamburgers, Veggie Boca® burger, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 340 franchise and corporate locations in 26 countries around the world.

Source: restaurantnewsresource.com

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