Liquid Nitrogen Ice Cream Company to Open 180 Stores in Asia
Feb 17, 2014
Sub Zero Ice Cream & Yogurt has officially signed a contract with Chinese representatives to open 180 stores throughout China in the next ten years. James Jia and his team from Apex Resources Management, Inc. (ARMI) spent the last week in the Sub Zero corporate office to receive the rights and training to start franchising in Greater China and Southeast Asia.
ARMI is contract to open stores starting in Wu Han and Hong Kong, China and move to Taiwan, Singapore, and Macau over the next ten years. The Sub Zero China team will act as an international branch of Sub Zero Ice Cream with all the rights to branding and development in China. This expansion is a huge developmental step for Sub Zero as many countries are projected to open in the coming years.
“After finalizing deals with the GCC, Costa Rica and now China, we are really excited for future international expansion,” said Jerry Hancock, CEO of Sub Zero Ice Cream & Yogurt. “We now have representatives that can reach almost all corners of the earth, which makes us the first liquid nitrogen ice cream franchise to bring custom-made ice cream to several countries over seas.”
ARMI’s entire contract covers more than 1.7 Billion people throughout Asia. With Sub Zero’s unique flash freezing process, this liquid nitrogen ice cream is sure to be a hit with local customers.
“Sub Zero Ice Cream offers such a unique product to anyone looking for a sweet treat,” said James Jia, President of ARMI. “Not only is the ice cream high quality, but the liquid nitrogen is impressive. The entertainment factor will entice the customer and the delicious product will make them return for more.”
Jia anticipates quick growth over the next ten years throughout Asia with much success.