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Little Caesars celebrates continuous growth with Colombian launch

Aug 7, 2020

Little Caesars pizza

IMAGE: Ken Wolter / Shutterstock.com

The third-largest pizza chain in the world is entering an untapped market this month, as part of ongoing expansion.

Little Caesars Pizza is continuing its international expansion this month with two inaugural stores in Bogotá, Colombia. These new locations will be owned and operated by LCPZ Colombia S.A.S., which is part of the Pequeño Caesarmex family of companies, that also own and operate Little Caesars locations in Mexico, Puerto Rico, and the Dominican Republic.

With the addition of Colombia, Little Caesars is now available in 27 countries and territories, as well as all 50 U.S. states.

“As we continue to expand our global footprint, we are thrilled to bring Little Caesars Pizza to Colombia,” said Paula Vissing, senior vice president of international for Little Caesars Pizza. “The pizza market is expected to grow nearly 20 percent in Latin America over the next several years, and Colombia represents a very important new market for us in the region. We are excited to have the opportunity to partner with LCPZ Colombia to introduce the brand in Bogotá.”

The new locations will offer Little Caesars’ signature HOT-N-READY model, giving customers the option to stop by a location and carry out a selection of freshly made pizzas and sides without waiting or ordering ahead; limiting both contact and time spent in-store.

“Little Caesars is a family-owned company and one of our top priorities will always be the health and safety of our customers and crew,” continues Vissing. “The HOT-N-READY model provides customers a great tasting pizza at an everyday affordable price. Now more than ever it is important to offer customers a safe and satisfying meal option for their families.”

Over the past several years, Little Ceasars has increased its international presence by opening restaurants in multiple markets including Latin America, Europe, and Asia Pacific. In 2019 alone, the brand opened new sites in Spain, India, and Barbados, and its on the lookout for interested entrepreneurs looking to join its exponential growth.

Source: Globalfranchisemagazine

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