VF Franchise Consulting

Pasta chain Pici opens in Tsim Sha Tsui

Aug 10, 2018


Homemade pasta chain Pici is opening its third location, in Tsim Sha Tsui.

Pici Tsim Sha Tsui is a no reservations restaurant aiming to serve homestyle food with quality ingredients. Diners are invited to sit at a long marble bar to observe the preparation of the pasta as a form of culinary performance.


Pici’s co-founder Christian Talpo said, “We are looking forward to satisfying the cravings of our friends in Kowloon with the opening of Pici Tsim Sha Tsui. Homemade fresh pasta is what Pici is known for, and the new location will be a casual and cosy pasta bar that serves a straightforward menu.”


The first Pici diner in Kowloon, seating 70, opens mid-August on Hart Avenue, serving classic menu items as well as several new dishes exclusive to the Tsim Sha Tsui location.

Pasta chain Pici’s new outlet follows successful openings in Wan Chai and Central.

Inside Retail Asia

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