What does VF Franchise Consulting do?

VF Franchise Consulting helps international franchise brands expand into Asia and MENA by identifying master franchise partners, structuring franchise agreements, and providing on-the-ground market expertise. We also help investors in Asia find and evaluate the right international franchise opportunity for their market.

Which countries does VF Franchise Consulting operate in?

We work across 20+ markets including Vietnam, Thailand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, South Korea, Japan, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

How do I expand my franchise brand into Southeast Asia?

The most effective path is to appoint a master franchisee or area developer in each target market. VF Franchise Consulting manages the entire process — from market feasibility and partner identification to deal structuring and franchisee onboarding — through our Franchise Fast Track service.

What is a master franchise and how does it work?

A master franchise grants a local investor the rights to sub-franchise a brand within a defined territory. The master franchisee recruits and supports individual unit operators. This model is the most common structure for international brand expansion in Asia.

How long has VF Franchise Consulting been operating?

VF Franchise Consulting was founded in 2008 and has over 15 years of experience in international franchise development across Asia and the Middle East.

What types of franchise brands does VF Franchise Consulting represent?

We work with brands across F&B, fitness and wellness, education, retail, and business services. Current and past brands include Texas Roadhouse, PizzaExpress, Crunch Fitness, Club Pilates, Chuck E. Cheese, and many others.

320 Below Singapore expands into Malaysia

Singapore nitro ice cream cafe 320 Below has opened its first international store, in Kuala Lumpur’s 1 Utama shopping centre.
320 Below has three cafes operating in Singapore – in Geylang, Tampines and Tanjong Katong Rd.
The concept uses liquid nitrogen to create fresh ice cream, sorbet and yogurt desserts to customer order, blending theatre and flavour into an experiential dining destination. The end product is described as “smooth and freezing cold until the very last bite”.

The 320 Below store is located on the first floor of the giant 1 Utama complex in Petaling Jaya, Selangor.
The operators say customer response to the new concept has been “overwhelming” with the brand’s signature Thai coconut ice cream sold out on Saturday and Sunday, its first weekend of trading.
Source: insideretail.asia
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