Bricks 4 Kidz began more than 10 years ago in the US. It had very humble beginnings, and was actually created by a parent playing Lego with her child when she realized how much he was learning using his favorite toy. It is now a highly successful international brand with more than 500 locations in 40 countries. Primarily they are an education franchise which utilizes the world’s most popular toy to teach children the critical foundations of STEM education.
Let’s examine what STEM is, why it is important, how Bricks 4 Kidz fills a growing global need, and a little about how their business model works.
Bricks 4 Kidz is available with small and large territories all across Asia and the Middle East. It can be started with a small investment of $200,000 – $300,000 usd. Partner their amazing brand, training program, and great support team with a strong local partner and it can lead to a very attractive investment and fast ROI.
STEM is a broad term used to group together the academic disciplines of Science, Technology, Engineering, and Mathematics. It is the foundation for most formal, natural, and many social sciences.
The term STEAM adds Arts to the above disciplines.
Many companies and schools also use these terms to refer to the importance of foundational education changes our world needs for a better future. Engineering may build roads, but it also required to overcome the challenges of changing global weather and helping industries become more environmentally friendly. Math and Science have always played a key role in both education and the workplace, but today’s rapid changes in technology have pushed these 2 disciplines into previously unknown areas. Often when the term STEM is used it is pointing to current and the future of Science, Technology, Engineering, and Math.
The importance of math and science education grows with each passing year. Many countries Departments of Education find that S.T.E.M. (Science, Technology, Engineering, or Math) degrees make graduates more employable and have more successful careers. Throughout the world, parents and educators recognize that children must start to learn these skills as early in their educational careers as possible. STEM education creates critical thinkers with increased scientific literacy, and really prepares students to be part of the next generation of innovators.
Arguably every industry has something to do with these 4 critical elements, but as the world continues to move to a more data / technology driven society STEM jobs will continue to be the fastest growing and most lucrative job segment. This is why schools and governments are all now focused on these fields of study.
Of course this is a challenge. How can you teach Science, much less technology or engineering, to a 3-5 year old? How can you hold a child’s attention to a serious and challenging task? In short, the answer is we must be creative and make the task enjoyable. Children’s education can’t be approached like a university lecture hall where a professor shares information and his audience can accept and process the information with a normal level of difficulty. It needs to be short, focused, engaging, and fun. Now that we see the need and demand, we need the solution. Bricks 4 Kidz stands out as the world’s leading STEM based education brand and offers a creative and effective solution to this challenge.
Bricks 4 Kidz offers a unique approach to building S.T.E.M. skills. The company uses LEGO® and custom lesson plans to teach S.T.E.M. skills to children ages 3-13 in over 400 worldwide locations. Bricks 4 Kidz offers programs as short as an hour and as intensive as a week-long summer camp, in the school setting and outside of school, with S.T.E.M.-focused lessons and activities.
Bricks 4 Kidz is both a typical service center and a mobile-based business. They hold classes, camps birthday parties and special events in virtually any location children and families gather. Think of how many public and private schools, community centers, recreation centers and churches are scattered throughout your hometown. Each and every one of these venues is a possible location for you to meet those families where they are. And it’s convenient, too. Children can just stay for an hour after school and parents don’t have another place they need to go to drop off their child for fun and educational activities. It’s a concept that works well and keeps overhead low. It will also allow business owners a true life/work balance as they schedule their own work hours.
There are many revenue streams with Bricks 4 Kidz. Their main program consists of after school programs using a proprietary mobile kit that can make over 200 different models and is easily portable. Franchisees get all the tools they need to run and teach the program, including a teacher guide, step-by-step lesson plan, and PPT presentations. All activities are interactive programs taught to a class using a teacher. Of course kids are always able to drop in and spend time in our centers for a few hours or a whole day!
They also have summer camps, in school workshops, birthday parties and even corporate team building activities for adults. They provide all the tools needed to be successful: access to more than 1000 different LEGO builds and teaching materials in addition to the awesome marketing materials they have developed. Bricks 4 Kidz is not just Lego. EV Robotics, Stop-Motion animation movie making, and coding round out there programs, particularly for the higher age groups. Pop culture influences of Minecraft, Pokemon, and Star Wars is guaranteed to keep the kids interested and engaged. There is also access to a network of more than 650 franchise owners who can share their successes and challenges with new franchisees.
Territory fees start at only $25k usd, and in most areas, centers can be opened for $50k-$75k. An overall investment of $200k – $300k is enough for Bricks 4 Kidz and can get you started on the road to a great employment and investment opportunity.
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Robert Beausoleil is a franchise consultant and has been visiting Asia for 25 years, and has lived in Vietnam for more than 12 years. He works as the Director of Business Development and Franchise Operations for VF Franchise Consulting. He has extensive experience in franchising, both as a franchisors and as a franchisee. Contact us: info@vffranchiseconsulting.com