Chuck E. Cheese Puts the “Fun” in Fundraising for World Autism Month

Chuck E. Cheese, the leading global family entertainment center, is proud to announce its annual initiative for World Autism Month, demonstrating its ongoing dedication to the autism community in partnership with Autism Speaks, a nonprofit committed to fostering inclusivity for individuals with autism.

Throughout the year, select Chuck E. Cheese locations host Sensory Sensitive Sunday events on the first Sunday of each month, opening two hours early for sensory-sensitive activities, with dimmed lights and reduced volume to create a serene environment for kids with sensory sensitivities. In April, families have two chances to enjoy this experience:

  • Sunday, April 7: Specific Chuck E. Cheese centers will host Sensory Sensitive Sunday from 9 to 11 a.m. For participating locations, families can visit chuckecheese.com/sensory-sensitive-sundays.
  • Sunday, April 28: Nearly all 500 Chuck E. Cheese locations across the U.S. and Canada will host a national Sensory Sensitive Sunday event from 9 to 11 a.m.

“Our commitment to providing a safe, enjoyable, and inclusive environment for families of children with autism and sensory needs fuels our long-standing partnership with Autism Speaks,” stated Chuck E. Cheese CEO David McKillips. “We continuously strive towards inclusivity, beginning with sensitivity training for our support center and fun center teams, ensuring joyful experiences for all our guests.”

Fundraising initiatives throughout April in support of Autism Speaks include:

  • Cotton Candy for a Cause: A portion of cotton candy sales in April will benefit Autism Speaks, with a goal of raising up to $50,000.
  • Round-up Campaign: Guests at all Chuck E. Cheese centers are encouraged to round up their purchases to the nearest dollar at checkout to donate the difference.
  • Online Donations: Customers placing orders online can add $1, $3, or $5 donations at checkout.
  • Chuck E. Online Shop: 10% of profits from all April sales will be donated to Autism Speaks.

The funds raised support various Autism Speaks initiatives, including:

  • No-cost resources such as roadmaps, a nationwide database of providers, and a referral support line catering to the diverse needs of autistic individuals throughout their lives.
  • Public health and awareness programs, local and national grants, global research efforts, and state and federal advocacy work aimed at supporting autistic individuals to reach their full potential.

“Achieving genuine inclusivity requires steadfast support for the autism community, embracing their diverse strengths and challenges across all stages of life,” remarked Autism Speaks President and CEO Keith Wargo. “From providing a safe haven for all children to ensuring every family feels embraced, our partnership with Chuck E. Cheese brings us closer to true acceptance of autistic individuals, beyond mere awareness.”

To date, Chuck E. Cheese has raised nearly $300,000 for Autism Speaks. Apart from World Autism Month events and fundraisers, Chuck E. Cheese extends its support to the autistic community through various initiatives, including sponsorships of Autism Speaks events like the Dallas-Fort Worth Run and Walk events in Los Angeles and DFW, providing sensory-sensitive play areas as a KidZone sponsor, and featuring Chuck E. Cheese appearances at each event.

Moreover, Chuck E. Cheese actively participates in Autism Speaks’ Workplace Inclusion Now (WIN)™ program, fostering inclusive workplaces by bringing together individuals with autism and related conditions, communities, and employers. Team members across all Chuck E. Cheese centers receive training to ensure that every guest, including those on the autism spectrum, enjoys a safe and fulfilling visit.

About Chuck E. Cheese Chuck E. Cheese is the go-to destination where half a million birthdays are celebrated annually, dedicated to crafting positive, enduring memories for families through entertainment, food, and play. As the cherished spot Where A Kid Can Be A Kid®, Chuck E. Cheese remains at the forefront of family entertainment with interactive experiences, thrilling arcade games, and the beloved Chuck E. Cheese character.

Chuck E. Cheese is seeking master franchisees with extensive experience to help grow the brand internationally. For more information about Chuck E. Cheese franchise opportunities in your region, please visit https://vffranchiseconsulting.com/brand/fb-chuck-e-cheese/

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