Club Pilates has crossed 1,414 global studios, making it the largest Pilates franchise on the planet and the single biggest revenue contributor inside parent company Xponential Fitness. The brand now generates roughly 65% of Xponential’s system-wide revenue, a concentration that puts it at the center of every international expansion conversation in boutique fitness.
Club Pilates is a reformer-Pilates boutique fitness franchise founded in 2007 in San Diego, California, with headquarters in Costa Mesa and a footprint of more than 1,400 studios worldwide as of 2026.
Club Pilates is the largest dedicated Pilates franchise in the world by units. The brand built its position by standardizing what used to be a fragmented studio category around a single, repeatable product: a 50-minute group reformer Pilates class taught by certified instructors trained through Club Pilates’ proprietary 500-hour Teacher Training Program.
That standardization matters. Reformer Pilates is one of the few fitness categories where instructor quality is a hard ceiling on growth — and Club Pilates’ decision to invest in its own training pipeline removed the bottleneck that has constrained every smaller competitor.
Club Pilates operates on a recurring-revenue subscription model. Members purchase monthly class packs rather than single drop-ins, producing predictable monthly billing and a defensible lifetime value per member.
Growth has accelerated, not slowed. In April 2026, Riser Fitness signed the single largest development deal in Xponential Fitness history — 127 new Club Pilates studios across six U.S. states over five years. Separately, Club Pilates announced a master franchise agreement with DM Active Wellness Inc. to develop 30 studios across the Philippines over the next decade.
These two deals illustrate Club Pilates’ dual-track strategy: deepen multi-unit ownership in mature U.S. markets through proven operators such as Aligned Fitness, which now operates 55 studios, while using master franchise structures to open entirely new countries.
Three trends converge. First, post-pandemic consumer preference has shifted from high-intensity group fitness toward low-impact, mobility-focused training — Pilates and yoga have outgrown HIIT brands every year since 2022, a shift also reflected in the sharpening unit economics across fitness franchises in 2026. Second, female-skewing fitness demand is rising sharply across Vietnam, Indonesia, Thailand, Saudi Arabia, and the UAE — Club Pilates’ core demographic. Third, urban real estate in Asia favors small-format studios over big-box gyms.
Unlike sister Xponential brands such as Pure Barre or YogaSix, Club Pilates dominates a category where it has no comparably scaled competitor. The nearest pure-play Pilates franchise has under 100 units globally. Its parent’s broader international strategy, detailed in Xponential Fitness’s 2026 global expansion plan, places Club Pilates first in the international rollout queue.
Club Pilates is a mature franchise system, not an emerging concept. That changes the investor profile. The brand is past the proof-of-model phase and into the scaled-deployment phase, where territory pricing is rising, prime real estate is more competitive, and operator selection has tightened. The Philippines master franchise — 30 studios over 10 years — gives a clean benchmark for what a country-level commitment looks like in 2026.
Club Pilates is the world’s largest reformer Pilates franchise, with over 1,400 studios globally. It was founded in 2007 in San Diego and is owned by Xponential Fitness, Inc.
As of April 2026, Club Pilates operates more than 1,414 studios across the United States and select international markets including the Philippines.
Yes. The brand has signed master franchise deals including a 30-studio commitment in the Philippines and is actively evaluating partners across Asia and the Middle East via its official franchise page.
For investors evaluating boutique fitness master franchise opportunities, Club Pilates’ position is unusual: dominant category share, public-company parentage through Xponential Fitness, asset-light unit format, and a real-world template for how an international country deal is structured. The next 24 months will see new markets opened across ASEAN and the GCC, and the operators best positioned to win those territories will be those with existing wellness-sector infrastructure and the appetite to commit to 25-plus-unit development plans.
This article was prepared by the VF Franchise Consulting editorial team — with over 30 years of experience in international franchise development, master franchise advisory, and brand expansion across Asia and the Middle East.
