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Crunch Fitness is doubling down on the Dallas-Fort Worth market. On April 27, 2026, the franchise announced two new Crunch 3.0 gyms — Crunch Garland at 825 West Centerville Road in Garland, Texas, and Crunch Golden Triangle at 10948 Park Vista Blvd in Fort Worth — each over 35,000 square feet and representing investments of between $5 million and $12 million. Both clubs are scheduled to open by the end of 2026, with founding-member presales already active at $9.99 per month with $0 enrollment fees.
The two new locations will be operated by Southwest Fitness Holdings, LLC, a subsidiary of CR Fitness Holdings — Crunch’s largest franchisee group. Southwest Fitness Holdings already runs 12 Crunch gyms across the Dallas-Fort Worth area and is on track to operate 18 total by the end of 2026 with the Garland and Fort Worth additions plus other in-flight projects. CR Fitness Holdings, the parent group, currently serves more than one million members nationally and is on track to operate 110 locations by the close of 2026, backed by capital from North Castle Partners and Sixth Street.
That ownership stack is significant: institutional fitness capital is consolidating multi-club franchisee groups into platforms large enough to take entire metros — a structural shift that mirrors what Crunch’s franchisee CR Fitness has done in Forney, Texas earlier this month, expanding through a single regional operator rather than diluting territory across many small franchisees.
Both Garland and Golden Triangle will feature Crunch’s third-generation club design, which standardizes the brand’s most member-attracting amenities into a single floor plan. The 35,000+ square-foot footprint includes:
The two clubs will create approximately 70 new jobs each across personal training, group fitness, sales, and operations — a meaningful addition to local employment in two North Texas submarkets that are absorbing rapid residential growth.
“Opening Crunch Golden Triangle and Crunch Garland are exciting steps in our continued growth across Texas.”
The quote comes from Tony Scrimale, CEO of CR Fitness Holdings, who frames the Crunch 3.0 rollout as a direct response to what members value most: equipment depth, recovery amenities, and class variety packaged at a value-tier monthly fee. With the brand ranked #2 in the fitness category and #20 overall in the 2026 Entrepreneur Franchise 500, up from #32 the prior year, the franchisor’s positioning is clearly that scale plus design discipline can compete against premium boutique studios on member experience while keeping monthly dues at high-value prices.
The Garland and Fort Worth announcements are the latest in a steady cadence of Crunch 3.0 openings in 2026. Other recent additions include the $12 million, 35,000-square-foot Crunch 3.0 gym in Forney, Texas, plus comparable builds in San Rafael (California), Coeur d’Alene (Idaho), Nashua (New Hampshire), Fort Wayne (Indiana), Gilroy (California), and Torrington (Connecticut). The pace reflects a franchisor strategy focused on consolidating high-quality multi-unit operators in dense suburban submarkets, rather than incremental single-club openings.
Brand-level, Crunch is headquartered in New York City and serves 3.5 million members across more than 550 gyms worldwide, operating in 41 U.S. states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico, and India.
The DFW build-out is a case study in how large, well-capitalized franchisee groups are reshaping the U.S. fitness landscape — and the same model is being exported. Crunch’s existing footprint already includes Australia, India, Costa Rica, and Puerto Rico, and the brand’s franchise development page continues to actively recruit international partners. For investors evaluating fitness franchises in Asia and MENA, the relevant metrics from this announcement are the unit economics (5–12 million USD CapEx for a 35,000+ sqft Crunch 3.0), the consolidation thesis (one regional operator running 18 clubs in a single metro), and the recovery-amenity bundle that’s now standard in mid-priced gyms — all of which set the bar for what a credible Crunch master franchise build-out looks like in cities of comparable density and disposable income.
