Crunch Fitness has announced the upcoming opening of Crunch Coeur d’Alene in Coeur d’Alene, Idaho — a $5 million, 30,000-square-foot state-of-the-art fitness facility that will debut the brand’s latest Crunch 3.0 design. The gym will open in the fall of 2026, with pre-sales beginning this summer. Operated by franchisee Fit Fusion, this will be the company’s first Crunch location in Idaho and its 16th nationally.
The announcement underscores Crunch Fitness’s aggressive franchise expansion strategy under new majority owner Leonard Green & Partners, which acquired the brand from TPG Growth in 2025. Crunch currently operates over 550 gyms worldwide serving 3.5 million members across 41 U.S. states and several international markets including Australia, Canada, and India.
Crunch Coeur d’Alene will feature the brand’s newest Crunch 3.0 design, which combines modern aesthetics with enhanced functionality. The format represents a significant upgrade to the gym experience, incorporating expanded strength and functional training areas alongside recovery and wellness amenities. The 3.0 design has become Crunch’s standard for new builds, reflecting the industry’s shift toward full-service fitness facilities that go beyond basic gym equipment.
Amenities at the Coeur d’Alene location will include Olympic lifting platforms, a dedicated group fitness studio, hot studio classes (yoga, Pilates, and athlete), Ride cycling classes, a functional HIITZone training area with indoor turf, TRX classes, and a comprehensive Relax & Recover zone featuring tanning, HydroMassage beds, red light therapy, cryotherapy, and a sauna. The facility will also offer Kids Crunch babysitting services.
Fit Fusion owns and operates 15 Crunch Fitness locations nationwide, making it one of the brand’s larger multi-unit franchisees. Coeur d’Alene marks Fit Fusion’s entry into the Idaho market, with plans to open additional locations in the region. Multi-unit operators like Fit Fusion are central to Crunch’s ambitious growth strategy of reaching 1,000 gyms under Leonard Green & Partners’ ownership.
“North Idaho is one of the fastest-growing regions in the country, and it’s easy to see why.”
Crunch’s expansion has accelerated significantly since Leonard Green & Partners acquired a majority stake from TPG Growth. Under TPG’s ownership from 2019 to 2025, the brand added over 2.1 million members (a 176% increase) and more than doubled its location count with 275 new gyms. The new ownership has set a target of 1,000 total gyms, and the brand is currently opening a minimum of two new units per week.
Crunch’s #2 ranking in the fitness category and #20 overall in the Entrepreneur Franchise 500 (up from #32 the previous year) reflect the brand’s competitive positioning. For comparison, Planet Fitness, the largest gym franchise by unit count, recently reported Q1 2026 revenue of $337 million but cut its full-year guidance due to softer consumer sentiment — suggesting that even market leaders face headwinds in the current environment.
Coeur d’Alene, located in North Idaho’s Kootenai County, is one of the fastest-growing regions in the United States. The area’s outdoor-oriented, health-conscious population aligns well with Crunch’s brand positioning. The city’s growth has attracted significant commercial development, creating opportunities for fitness operators to enter markets with favorable demographics but limited existing gym infrastructure.
Crunch’s continued rapid expansion under private equity ownership illustrates a broader trend in the fitness franchise sector: well-capitalized operators are scaling aggressively through the Crunch 3.0 format, which offers a premium gym experience at accessible price points. The $5 million investment for a single Crunch 3.0 location represents a significant capital commitment, but the brand’s growing membership base and strong unit economics relative to boutique fitness concepts continue to attract multi-unit franchisees.
The gym franchise sector remains one of the most active categories for franchise M&A and new development in 2026. With Crunch, Planet Fitness, and other major brands competing for market share, the competitive landscape favors operators who can deliver differentiated member experiences while maintaining operational efficiency at scale.
Source: Fitt Insider — Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to Coeur d’Alene, Idaho
