YogaSix has grown from a single studio in 2012 to more than 190 open locations worldwide, making it the largest franchised yoga brand globally. Backed by Xponential Fitness, the brand offers a modern, accessible approach to yoga that appeals to a broad demographic — from first-timers to experienced practitioners.
YogaSix is a boutique fitness franchise headquartered in Irvine, California, offering heated and non-heated yoga classes, boot camp-style workouts, and meditation sessions across a growing international studio network.
YogaSix stands out in the crowded boutique fitness space by making yoga accessible to everyone. The brand eliminates the intimidation factor that keeps many consumers away from traditional yoga studios. Six distinct class formats — ranging from high-intensity Y6 Sculpt to restorative Y6 Restore — ensure broad appeal across fitness levels and age groups.
The studio model operates with a lean footprint, typically requiring 1,800 to 2,500 square feet. This compact format keeps build-out costs manageable while maximizing revenue per square foot. Combined with a membership-based recurring revenue model, YogaSix delivers predictable cash flow for franchise operators.
Xponential Fitness has prioritized international growth across its portfolio, and YogaSix is a key beneficiary. The brand entered Japan through a master franchise agreement with Sunpark Wellness, led by CEO Atsuyuki Tsuchiya. In Europe, YogaSix is set to expand into Germany through Xponential’s existing master franchise partner for Club Pilates.
As of early 2026, Xponential’s global studio count across all brands exceeds 3,097 locations. YogaSix, alongside Pure Barre and Club Pilates, remains one of Xponential’s five core brands following a strategic portfolio streamlining in late 2025.
YogaSix’s international franchise model is structured around master franchise agreements, granting partners exclusive territory rights for multi-unit development. The brand’s wellness-forward positioning resonates strongly in Asia Pacific markets — where yoga participation is surging — and in the Middle East, where boutique fitness is experiencing rapid consumer adoption.
Unlike studio concepts that target a narrow fitness niche, YogaSix competes across the broader wellness category. While Physique 57 focuses on barre and Pure Barre targets a specific workout method, YogaSix captures demand from consumers seeking variety — hot yoga, strength-building sculpt classes, and mindfulness-based sessions — all under one membership.
This multi-format approach gives franchisees a wider addressable market and reduces the risk of consumer fatigue that can affect single-modality studios.
YogaSix offers six signature class types designed to serve different fitness goals:
This range ensures studios attract diverse member profiles — from fitness enthusiasts to stress-relief seekers — driving higher retention and class utilization rates.
YogaSix is the world’s largest franchised yoga brand, offering six distinct heated and non-heated class formats in modern boutique studios. It is a subsidiary of Xponential Fitness, traded on the NYSE under ticker XPOF.
As of 2026, YogaSix operates more than 190 studios worldwide, with over 630 signed franchise agreements indicating strong pipeline growth across the United States and international markets including Japan and Germany.
Yes. YogaSix offers international franchise opportunities through master franchise agreements, with active expansion in Asia Pacific and Europe.
This article was prepared by the VF Franchise Consulting editorial team — with over 30 years of experience in international franchise development, master franchise advisory, and brand expansion across Asia and the Middle East.
