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Crunch Fitness has announced the upcoming opening of Crunch North Versailles in North Versailles Township, Pennsylvania, a $5 million, 40,000-square-foot state-of-the-art fitness facility scheduled to open this fall. Operated by Fitness Ventures LLC, the gym will be located at 1701 Lincoln Highway and will mark the franchisee’s 93rd location nationwide and fifth location in Pennsylvania. Fitness Ventures plans to open at least 15 more locations this year as part of its continued U.S. expansion.
Fitness Ventures LLC, led by CEO Brian Hibbard, ranks among the largest Crunch Fitness franchise operators in the country. The North Versailles opening extends the operator’s Pennsylvania footprint to five locations, establishing a tighter cluster in the greater Pittsburgh metro area. With 93 gyms already in operation and at least 15 more scheduled for 2026, Fitness Ventures exemplifies the multi-unit franchise strategy that is propelling Crunch toward its 1,000-gym target under new ownership from Leonard Green & Partners.
The North Versailles facility will showcase the brand’s latest Crunch 3.0 design, which combines modern aesthetics with enhanced functionality. The format continues to prove that value-priced gyms — memberships start at $9.99 per month — can deliver a premium experience. Key amenities will include:
“Crunch is for everyone, from the first-time gym-goer to the seasoned athlete.” — Brian Hibbard, CEO, Fitness Ventures LLC
The gym is offering its first 500 founding members a promotional package that includes $1 down and one month free, plus a complimentary T-shirt and discounts on personal training and small group sessions. The aggressive pre-sale strategy mirrors the playbook that other major Crunch franchisee groups have deployed in new-market launches, generating member pipelines before a gym’s doors formally open. Crunch North Versailles is also actively recruiting staff across management, personal training, group fitness instruction and customer service roles.
Crunch Fitness now serves 3.5 million members across more than 550 gyms worldwide spanning 41 U.S. states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico and India. The brand climbed to No. 20 overall in the 2026 Entrepreneur Franchise 500 — up from No. 32 the prior year — and was ranked No. 2 in the fitness category. The chain also earned a spot on the Inc. 5000 list of fastest-growing American companies.
Fitness Ventures’ trajectory — 93 locations and counting — reinforces the pattern now visible across the Crunch system: institutional-scale franchisees are locking up large swaths of territory and deploying capital at a pace that smaller operators cannot match. For master franchise investors evaluating fitness concepts for Asia and MENA, the Crunch 3.0 format’s combination of low entry-price membership, high-amenity design and proven unit economics offers a template for replication in markets where organised fitness penetration remains comparatively low. The consistent emergence of large-scale franchise groups within the Crunch network also signals strong franchisor support infrastructure — a critical consideration for international partners negotiating long-term development agreements.
